Creative Strategist

Responsibilities

• Translate client briefs into clear creative strategies, visual direction, and actionable design instructions.
• Understand and articulate the look, feel, and mood clients expect in designs (style, colour schemes, tone, visual hierarchy).
• Guide designers and creative teams on layout, imagery, typography, and brand consistency.
• Work closely with clients (or account teams) to understand their vision and effectively communicate that vision to the design team.
• Develop creative briefs that include detailed design direction, visual references, and conceptual mood boards.
• Ensure the final creative output aligns with the strategic goals and client expectations.
• Stay updated on design trends, brand aesthetics, and market innovations to inspire fresh creative thinking.
• Attend client meetings and present creative strategies or rationale behind design approaches when needed.
• Collaborate with marketing, social media, and copywriting teams to deliver cohesive campaigns and branding projects.

Qualifications

• Background in branding, advertising, marketing communications, or visual arts.
• 3–5 years’ experience in creative strategy, branding, or design project management (agency and/or brand side).
• Strong visual communication skills and a good eye for design.
• Proven ability to interpret client needs and translate them into creative design direction.
• Excellent communication and presentation skills — clearly explaining visual concepts to non-designers and designers alike.
• Good understanding of design tools (like Adobe Creative Suite) — you don’t need to design, but you should know how good design is created.
• Ability to manage multiple projects, prioritise tasks, and meet deadlines.
• Experience creating mood boards, visual guidelines, or reference decks.