Creative Strategist

Maven Clinic is the world's largest virtual clinic for women and families, partnering with over 2,300 employers and health plans to provide end-to-end women's and family health programs. These programs span fertility, family building, maternity, newborn care, parenting, pediatrics, menopause, and midlife, aiming to improve clinical outcomes, reduce healthcare costs, and expand equitable access to high-quality care. Maven also offers direct access to virtual care across 30+ specialties and dedicated hormone and GLP-1 care programs for women.

About the Role

The Creative Strategist serves as the connective tissue between data and production, identifying what’s converting, understanding why, and translating those insights into briefs that drive performance metrics. This cross-functional role sits at the intersection of performance marketing, brand, and content, working closely with the Performance Marketing Manager, brand team, creators, and external agencies to build a rigorous, always-on creative testing engine. As targeting advantages erode and AI reshapes creative production, this role focuses on strategy and message quality to differentiate Maven’s paid acquisition efforts.

This is a remote role open to candidates based in the United States, with a strong preference for those in San Francisco.

Responsibilities

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels.
• Translate performance data into creative direction by analyzing hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs.
• Own creative from brief through execution, collaborating with designers, editors, and AI platforms to bring concepts to life.
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action.
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage.
• Develop a systematic approach to creative testing, including hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion.
• Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs).
• Build and maintain a competitive creative intelligence practice, staying current on market trends, particularly in health and wellness.
• Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel.
• Ensure all creative output meets healthcare advertising guidelines and platform policies.

Requirements

• 4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses.
• A hybrid creative and performance mindset: ability to understand what makes creative convert and diagnose issues rooted in hook rate or hold rate.
• Proven track record of writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context.
• Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing) to increase testing capacity and velocity.
• Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions.
• Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale.
• Comfortable owning both the strategic and operational sides of creative production; ability to build process and maintain high velocity.

Pay

The base salary range for this role is $145,000 - $170,000 per year. You will also be entitled to receive equity and benefits.

Benefits

• Maven for Mavens: Access to the full platform and specialists, including care for mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in-office meals, and work-together days.
• 16 weeks of 100% paid parental leave and a new parent stipend (for employees with 1+ years of tenure).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.