Creative Strategist

What You'll Do

• Create creative concepts for various platforms including Meta, Google, YouTube, TikTok, Apple Search Ads, and others.
• Develop strong hooks, headlines, offers, scripts, and campaign angles.
• Create concepts for static ads, short-form videos, user-generated content (UGC), landing pages, and social content.
• Research competitors, trends, customer pain points, and winning creative strategies.
• Work closely with graphic designers, video editors, content creators, and the marketing team to bring ideas to life.
• Turn marketing offers into clear, understandable creative concepts.
• Review advertising performance and identify effective hooks, messages, and creative styles.
• Build new creative variations based on performance data.
• Help create and manage a structured creative testing strategy.
• Stay updated on trends in FinTech, payments, rewards, crypto, consumer finance, and social media.
• Maintain consistent MegPrime Pay messaging and brand positioning across campaigns.

Qualifications

• Preferred experience with one or more of the following:
• FinTech
• Payments
• Consumer finance
• Banking
• Crypto / Web3
• Rewards or loyalty programs
• Mobile apps
• High-growth technology companies

Portfolio Requirement

Applicants should provide examples of campaigns, advertisements, UGC concepts, scripts, or creative strategies they have personally developed. Include explanations of the strategy behind the creative and the results it generated.