Creative Marketing Strategist

About the role

The Creative Marketing Strategist is a key member of The Kendal Corporation’s marketing, sales, and communications team, overseeing customer service for Affiliates and The Kendal Corporation’s Leadership Team. This role involves creating engaging content for branded assets, collaborating with external vendors, working closely with team members across the Affiliate system, and meeting project deliverables. The Strategist serves as the primary point of contact for Affiliates, providing timely support and managing requests using tools like Monday and the Marketing Portal.

Responsibilities

• Affiliate support and service coordination – Serve as the primary point of contact for Affiliate marketing teams and maintain project management software such as Monday to track TKC marketing projects.
• Content Creation and Brand Stewardship – Create and execute content for Affiliates, develop print and digital marketing assets, apply graphic design principles for brand consistency, use generative services for content alignment, and update the Kendal Corporate Style Guide with the Senior Director.
• Design internal communications for Kendal Net – Coordinate with the Kendal Net Task Force to manage internal communications, ensure content alignment across key business areas, develop workflow processes for accurate updates, regularly update Kendal Net with engaging content, and measure and report engagement metrics to stakeholders.
• Digital & Content Strategy for external website, Kendal.org – Work with the Sales & Marketing Operations Director to create website and social media content for better visibility and engagement, boost Kendal's social media presence through regular Affiliate postings, and collaborate with IT and external agencies for an effective online presence.
• Stakeholder & Internal Communications – Coordinate with the public relations agency for the digital distribution of the Annual Report and partner with them to share the quarterly “Forefront” e-newsletter through email and Kendal Net, highlighting internal communications and growth initiatives.

Requirements

• A bachelor's degree in graphic design or a marketing-related field.
• 5-7 years of experience in account management or content creation.
• Knowledge of the senior living or health care services field is a plus.
• Excellent collaboration and communication skills.
• Strong editing, graphic design, and WordPress skills.

About Us

At TKC, we are committed to transforming the aging experience. We invite you to be part of a collaborative, team-oriented, and mission-driven workplace where you can truly make a difference in the lives of those we serve. TKC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits

Join our team at TKC and enjoy a comprehensive benefits package that promotes your health, well-being, and financial security. We are dedicated to investing in the health and well-being of our employees with benefits that support you both personally and professionally.