Creative Strategist

About the role

The Ad Creative Strategist owns performance creative strategy, process, and analytics across all paid media channels. This role turns customer insights, product benefits, market trends, and performance data into ad concepts that drive effective customer acquisition and brand growth. You will develop the hooks, angles, scripts, briefs, and creative insights that fuel paid media performance across channels, with a focus on Meta and TikTok.

What you will do

• Define Performance Creative Strategy
• Build and Manage Performance Creative Process
• Run Analysis, Generate Insights, Drive Improvements

What you bring

• 3–6+ years of experience in creative strategy, performance marketing, paid social, growth marketing, content strategy, or related roles.
• Experience developing paid ad creative for DTC, eCommerce, CPG, wellness, supplements, health, beauty, lifestyle, or digitally native consumer brands.
• Strong understanding of Meta, TikTok, YouTube, Google, UGC, creator-led content, and paid social creative formats.
• Ability to write clear creative briefs, ad hooks, scripts, messaging angles, and testing hypotheses.
• Strong analytical fluency; you can read performance data and translate it into actionable creative direction.
• Understanding of acquisition metrics such as CAC, CPA, ROAS, CTR, CVR, AOV, LTV, and creative fatigue.
• Strong customer research instincts, including the ability to mine reviews, comments, surveys, competitor ads, and product insights for creative angles.
• Comfort working with designers, editors, creators, copywriters, agencies, and performance marketers.
• Ability to operate in a lean, fast-moving environment with ambiguity, limited resources, and high expectations.
• Interest in health, wellness, supplements, and consumer behavior.

Perks & Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts