Creative Strategist

Responsibilities

• Own Performance Creative: Full ownership of the ads that drive growth from concept to execution across every channel.
• Creative Engineer: Build a high-velocity creative engine from the ground up, uncovering the messages, formats, and visuals that inspire healing and compel people to take the hardest, bravest step of their lives.
• AI-First: Leverage AI tools to ideate faster, produce more, and test what no one else is testing.
• Architect an AI-First Team: Design the right mix of tools, contractors, agencies, and FTEs to make psychedelic medicine mainstream.

Qualifications

• 3+ years of hands-on Meta creative strategy experience in a DTC environment.
• Proven track record of winning Meta ads — must be able to speak to specific campaigns, results, and why they worked.
• Experience at a DTC brand during a high-growth phase ($30M–$250M in revenue range) with measurable impact on acquisition.
• Strong command of direct response principles — hooks, copy, visual hierarchy, and consumer psychology applied to paid social.
• Demonstrated ability to produce or oversee high-volume creative output (testing multiple concepts monthly) while maintaining performance standards.
• Active use of AI tools to accelerate creative ideation, production, and iteration — beyond basic usage, must have concrete workflow examples.
• Mission alignment — personal connection to mental health and wellness.
• Startup experience preferred — comfortable in a lean, fast-moving, high-accountability environment.
• Stable work history — most roles 2+ years; no chronic job hopping.