Creative Strategist

Brightspeed · Charlotte, NC · 3 wk ago

RemoteRemoteOTHRFull-time

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to parse the job posting. First, we need to decide what content belongs to each heading. The posting starts with description about Brightspeed, then "Job Description". Then "The Creative Strategist is responsible...". Then "Key Responsibilities". Then after responsibilities, there is "Qualifications". Then "Skills & Competencies". Then "Preferred Qualifications". Then "Physical Demands & Work Conditions". Then "Additional Information". Then "WHY JOIN US?" etc. Then benefits description. We need to map to headings: - About the role: likely the introductory paragraph about the role (the description before responsibilities). Could be the paragraph starting "The Creative Strategist is responsible for leading the development...". Also maybe the first paragraph about Brightspeed? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". The "About the role" heading should contain a brief description of the role. We'll use the paragraph(s) that describe the role purpose. - Responsibilities: the list under "Key Responsibilities". Should be

items. - Requirements: maybe the "Qualifications" section (education & experience). Could be considered Requirements. We'll put under Requirements. - Qualifications: maybe the "Skills & Competencies" section? But we already have Skills heading. Actually we have both Qualifications and Skills headings. The posting has "Qualifications" (Education & Experience) and "Skills & Competencies". So we map Qualifications to Education & Experience, Skills to Skills & Competencies. - Benefits: The posting has benefits description under "WHY JOIN US?" and "We Offer Competitive Compensation And Comprehensive Benefits." Also mentions medical, dental, vision, life insurance, EAP, 401K, voluntary benefits. So we can include Benefits section. - Pay: The posting does not mention specific pay or salary. It says "We Offer Competitive Compensation" but no numbers. According to rule: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state benefits, but not specific pay. So we should NOT include Pay section because no specific compensation numbers. However "Competitive Compensation" is vague; rule says do not emit heading followed by filler/placeholder text like "commensurate with experience", "not specified", "N/A", "varies", "TBD". "Competitive Compensation" is similar to vague; better to omit Pay section. - Schedule: No mention of schedule (full-time, part-time, remote/hybrid). There is mention of remote/hybrid/office/field-based under Additional Information. That could be considered schedule? But it's about work arrangement. The rule says include Schedule section only if posting actually states them. It does mention remote/hybrid/office/field-based depending on position. That is somewhat schedule info. However it's not explicit like "Full-time, 40 hours per week". Might be considered schedule. But to be safe, we could include Schedule section with that info. However the rule says "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state remote/hybrid/office/field-based, which is about work arrangement, could be considered schedule. I'd include Schedule. But we need to check if we already have a section for "Additional Information" that includes remote/hybrid etc. Could we incorporate that into About the role or Schedule? Probably better to have Schedule section with that detail. Now we need to strip boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. At the end there is EEO statement and privacy notices. Remove those. Also remove "The above statements are intended to describe the general nature and level of work being performed..." (that's boilerplate). Remove that. Also remove "May perform other duties as assigned." maybe keep? It's part of responsibilities but it's generic; could keep but it's not boilerplate? It's typical but we can keep as it's part of responsibilities. However it's not specific detail; but it's part of responsibilities list. We'll keep. Now we need to preserve all substantive information. Let's extract content. **About the role**: The paragraph(s) after "Job Description" before "Key Responsibilities". The text: "The Creative Strategist is responsible for leading the development, messaging strategy, and execution of high-performing creative across paid media and direct response channels. This role translates marketing objectives, audience insights, and performance data into compelling creative campaigns designed to drive customer acquisition and engagement while maintaining brand consistency. The Creative Strategist partners closely with Marketing Strategy, Media, CRM, Analytics, internal creative teams, and external agency partners to develop, execute, test, and continuously optimize campaign creative across multiple channels." That's the role description. We could also include the introductory paragraph about Brightspeed? That is more about company, not role. The heading "About the role" likely just role description. We'll use that. **Responsibilities**: The bullet list under "Key Responsibilities". Let's capture each bullet: - Lead the end-to-end development and execution of creative assets for paid media and direct response campaigns, including digital display, paid social, search support assets, direct mail, and email, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency. - Execute creative messaging strategies for campaigns, translating marketing objectives, audience insights, and customer needs into clear, compelling, and differentiated creative. - Develop and author full-funnel strategic creative briefs that define campaign objectives, target audiences, messaging frameworks, offers, calls-to-action, and channel-specific requirements to guide internal teams and external agency partners. - Partner closely with Marketing Strategy, Media, and CRM teams to align creative concepts with channel strategy and ensure creative formats, messaging, and calls-to-action are optimized for each channel. - Guide the development of creative concepts and executions, providing strategic direction and actionable feedback to improve clarity, customer relevance, brand alignment, and conversion performance. - Manage the production and execution of campaign assets across channels, coordinating timelines, production workflows, feedback cycles, approvals, and final asset delivery. - Ensure creative quality, accuracy, and brand alignment while supporting the delivery of campaigns on time and within budget. - Leverage campaign performance data and customer insights to continuously refine creative and identify opportunities to improve messaging, offers, formats, and design. - Lead creative development for testing and optimization initiatives, partnering with Marketing Strategy, Media, and CRM teams to understand objectives, execute A/B and other creative tests, and apply learnings to future campaigns. - Coordinate with internal stakeholders and external agencies to ensure seamless development and delivery of creative assets. - Establish and maintain creative execution best practices and processes, including creative briefing standards, asset management, creative review frameworks, campaign documentation, and test-and-learn methodologies. - Stay current on creative, digital marketing, direct response, and channel trends to identify opportunities to improve campaign effectiveness and customer engagement. - May perform other duties as assigned. We'll put each as
. **Requirements**: This could be the "Qualifications Education & Experience" section. Text: "Education & Experience Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred, or equivalent combination of education and relevant experience. 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing, preferably within an acquisition-focused environment. Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail. Experience collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or external agencies to develop high-quality campaign assets. Demonstrated experience managing the end-to-end production of marketing assets, including timelines, feedback cycles, approvals, and delivery." We'll put as
- items? Could be prose. The rule: Use
  - for any list of duties/requirements/benefits, and
    for prose. This is a list of requirements, so we can make each sentence as
  - . Or we could keep as
    . Better to use
    - for list. **Skills**: The "Skills & Competencies" section. Text: "Strong creative and strategic thinking skills with the ability to translate marketing objectives and audience insights into effective creative execution. Excellent written and verbal communication skills, with the ability to develop clear, comprehensive creative briefs and articulate creative direction. Strong project management and organizational skills, with the ability to manage multiple campaigns and production workflows simultaneously. Strong analytical mindset with the ability to interpret campaign performance data and customer insights and translate findings into creative recommendations. Ability to provide clear, constructive creative direction and feedback to internal teams and external agency partners. Strong attention to detail and commitment to creative quality, accuracy, and brand consistency. Strong collaboration skills with the ability to work effectively across Marketing Strategy, Media, CRM, Analytics, Product Marketing, and Creative teams. Ability to manage competing priorities and deadlines in a fast-paced, cross-functional environment." We'll make each as
    - . **Preferred Qualifications**: Could be included under Qualifications? But we already have Qualifications for education/experience. Preferred Qualifications could be added as additional list under Qualifications or maybe under Skills? The rule: Prefer a few substantive sections over many thin ones. We could merge Preferred Qualifications into Qualifications section as additional items. But we need to preserve all info. We could add them as
    - under Qualifications as well, maybe label them as "Preferred". However the heading "Qualifications" already used for education/experience; we could keep both education/experience and preferred qualifications under same heading, but separate via
      intro? Might be okay. Alternatively we could create a separate "Qualifications" section for education/experience and another "Preferred Qualifications" section, but we only have allowed headings list; we could add a heading "Qualifications" and include both required and preferred. That's fine. Thus under Qualifications we will have required items (education/experience) and preferred items. Preferred Qualifications text: "Experience supporting customer acquisition, growth marketing, or performance marketing programs. Experience developing creative across multiple paid media and direct response channels. Experience with creative briefing, digital asset management systems, project management platforms, and marketing workflow tools. Experience working within a test-and-learn environment and applying creative performance insights to future campaign development. Experience in telecommunications, technology, subscription-based services, or other consumer-focused industries." We'll add as
    - . **Benefits**: The benefits description under "WHY JOIN US?" and "We Offer Competitive Compensation And Comprehensive Benefits." plus details. Let's extract: "Why Join Us? We aspire to contemporary ways of working. Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be." Then benefits: "We Offer Competitive Compensation And Comprehensive Benefits. Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. Inclusion and belonging are at the center of our grounding belief in Being Real. When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve." We need to output Benefits section with this info. Should we include the "Why Join Us?" paragraph? It's about company culture, could be part of Benefits or About

Creative Strategist

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