Creative Strategist

About the Role

Stimulate is looking for a part-time Creative Strategist to own the creative direction, quality, and performance of the email marketing content we produce for our clients. The goal is simple: make sure everything we create looks and feels like the client while continuously improving performance.

Responsibilities

Creative Direction

• Brief our creative team on what to build, including the concept, messaging, structure, and overall creative direction.
• Review completed creative and ensure it aligns with client branding and your original vision before it goes to the client.
• Provide clear feedback to copywriters and designers throughout the creative process as needed.

Client Feedback & Brand Management

• Review and gather client feedback on creative.
• Translate client feedback into clear, actionable edits for the creative team.
• Delegate edits to the appropriate team members and ensure they're completed correctly.
• Document client preferences, feedback, and learnings so the team gets better at producing on-brand work over time.

Secondary Responsibilities

• Regularly find and share new email concepts, formats, hooks, and creative inspiration with the team.
• Identify opportunities to improve creative based on past performance.
• Develop and run A/B tests around messaging, concepts, layouts, offers, and other creative variables.
• Document test results and turn winning insights into repeatable creative strategies.

What Success Looks Like

There are two primary goals for this role:

• Make sure our content is on-brand.
• Make sure our creative performs.

Requirements

You'd be a strong fit if you:

• Have experience with creative strategy, ideally for eCommerce brands.
• Have a strong understanding of direct-response marketing and what makes creative convert.
• Can look at a brand and quickly understand its voice, positioning, customers, and aesthetic.
• Have strong creative judgment across both copy and design.
• Are great at communicating a creative vision to writers and designers.
• Give specific, actionable feedback rather than subjective feedback like "make it pop."
• Are highly organized and good at documenting details and preferences.
• Enjoy testing ideas, reviewing results, and figuring out why something worked.
• Can balance brand quality and performance rather than sacrificing one for the other.