Marketing Creative Strategist
for section headings
- Use - for lists
- Use
for prose
- Don't repeat job title as heading
- Don't put Job ID/requisition numbers as headings
- Fold minor metadata into short
or drop
- Preserve ALL substantive information
- Remove boilerplate (cookie/navigation/legal/EEO/scam-warning)
- Include section ONLY when real specific content exists
- Never emit heading followed by filler/placeholder text
- Never create Pay/Schedule/Benefits unless actually stated
- Output ONLY HTML fragment, no html/body, no markdown fences
Let me structure this:
The posting starts with location info and company description. That's "About the role" or introductory info.
Then "Summary" - that's a section.
Then "CORE COMPETENCIES" - this is a list, could be under Summary or separate.
Then "Responsibilities" with multiple subsections - this is a major section.
Then "Primary Deliverables" - list.
Then "Knowledge, Skills And/Or Abilities" - list.
Then "Education And/Or Experience" - list.
Then "WORK SAMPLE OR PORTFOLIO REQUIRED" - note.
Then "WORK SCHEDULE" - schedule info.
Then "EOE" - boilerplate, remove.
Benefits are mentioned in the first paragraph: "Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more!" So Benefits section is warranted.
Pay is not mentioned specifically, so no Pay section.
Schedule is mentioned: "Full-time position, 40 hours per week. Overtime, weekends, holidays and training may be required based on business and campaign needs." So Schedule section warranted.
Location info: "This is a hybrid role that can be based in either Harrisburg, PA or Clearwater, FL. Please note, candidates must be located within 60 miles of either office location." This is metadata, fold into a short
maybe in About section.
Company description: "D&H is growing! Join 100+ year old Employee-Owned technology distributor..." - this is About the role/company.
Now, I need to decide on section headings. The rules say use
for section headings like "About the role", "Responsibilities", "Requirements", "Qualifications", "Skills", "Benefits", "Pay", "Schedule". But only include if real content.
I'll create:
- About the role (includes company description, location, hybrid nature)
- Summary (the summary paragraph)
- Core Competencies (the list)
- Responsibilities (with subsections as nested lists or just combined)
- Primary Deliverables
- Qualifications (combining Knowledge/Skills/Abilities and Education/Experience)
- Benefits
- Schedule
- Portfolio Requirement (maybe as a note in Qualifications or separate)
But the rules say "Prefer a few substantive sections over many thin ones." So maybe combine some.
Let me think: The responsibilities have many subsections. I could keep them as a single Responsibilities section with the subsections as nested lists or just bullet points. But the content is detailed. I'll keep Responsibilities as a section with the subsections as sub-headings? But rules say only for section headings. No sub-headings. So I'll make the responsibilities a list of items, each being a responsibility area with its details.
Better: Use for main sections only. For responsibilities, I can have a where each - contains a strong heading for the responsibility area and then a nested
for the bullet points. That's semantic.
Similarly for Core Competencies, Primary Deliverables, etc.
Now, let's write the HTML.
First, About the role: include company description, location, hybrid.
This is a hybrid role based in either Harrisburg, PA or Clearwater, FL; candidates must be located within 60 miles of either office.
D&H is a 100+ year-old employee-owned technology distributor offering end-to-end solutions for resellers, retailers, and their clients across SMB and consumer markets. The company is empowered by employee co-owners who provide industry-leading service and promote a collaborative culture.
Then Summary: the summary paragraph.
Summary
The Marketing Creative Strategist is a strategic marketing architect responsible for transforming business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads the campaign lifecycle from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications.
Core Competencies: list.
Core Competencies
- Integrated campaign strategy
- Audience and value-proposition development
- Messaging architecture
- Creative strategy and direction
- Multi-channel planning
- Campaign analytics and optimization
- Cross-functional stakeholder alignment
- Marketing technology and campaign operations
Responsibilities: This is large. I'll make a section with a list of responsibility areas, each with sub-bullets.
Responsibilities
- Campaign Strategy & Planning
- Develop integrated campaign strategies aligned to business objectives, vendor priorities, audience needs and sales goals.
- Lead discovery and intake activities that convert stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures.
- Define target audiences, business and communication objectives, value propositions, channel roles, content requirements and intended audience actions.
- Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, available investment and organizational capacity.
- Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders.
- Creative Strategy & Direction
- Connect campaign objectives to creative execution through audience insight, brand alignment, channel context and marketing best practices.
- Develop creative strategies that establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics.
- Guide creative partners in translating campaign strategy into coordinated concepts, content experiences and channel-specific executions.
- Review concepts and creative outputs against the approved strategy, audience needs, messaging framework, brand standards, channel requirements and measurable objectives.
- Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits.
- Messaging Architecture & Content Strategy
- Create campaign messaging architectures that organize audience insights, core value propositions, proof points, calls to action and channel-specific message variations.
- Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications.
- Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences.
- Translate complex technology topics and business priorities into clear, accessible and engaging narratives aligned to campaign strategy.
- Establish content priorities and guide how messages should evolve across awareness, consideration, conversion, follow-up and ongoing engagement.
- Multi-Channel Campaign Leadership
- Develop channel plans that define the role, sequencing, audience, message and intended outcome of email, web, social, video, direct mail, sales enablement and related tactics.
- Lead cross-functional campaign execution by coordinating assets, copy needs, dependencies, approvals, stakeholder feedback, launch readiness and follow-up requirements.
- Direct audience segmentation, targeting, personalization and channel-specific messaging recommendations to improve relevance and performance.
- Identify opportunities to strengthen demand generation, lead nurturing, sales follow-up, recruitment and ongoing engagement.
- Maintain strategic consistency while enabling channel owners and creative partners to execute within their areas of expertise.
- Analytics, Insights & Optimization
- Define practical campaign measures connected to the campaign objective and intended audience action.
- Use marketing platforms, CRM tools and campaign reporting to assess engagement, audience behavior, content performance and digital marketing results.
- Interpret results to identify implications for messaging, creative effectiveness, targeting, channel selection, engagement and follow-up.
- Prepare campaign recaps that summarize performance, outcomes, insights, lessons learned and recommended next actions.
- Apply findings to optimize active campaigns and strengthen future campaign strategies, briefs and execution plans.
- Stakeholder Alignment & Strategic Consultation
- Build alignment across marketing, sales, creative, events, vendor management and other business stakeholders.
- Serve as a strategic marketing and communications resource for teams developing campaigns, messaging, content and creative approaches.
- Communicate proactively about campaign strategy, decisions, creative direction, project status, risks, dependencies and timelines.
- Identify gaps, overlaps and opportunities to improve campaign coordination, audience experience, efficiency and business impact.
- Challenge assumptions constructively and recommend strategic tradeoffs when scope, timing, investment or resources do not align.
- Marketing Technology, Data & Campaign Operations
- Use CRM, marketing automation, workflow, content management and related tools to plan, launch, track and optimize campaigns.
- Organize campaign data, audience lists, content assets, follow-up actions, reporting and documentation so information is accurate and actionable.
- Establish repeatable intake, briefing, planning, review, execution and recap practices that improve campaign quality and visibility.
- Identify opportunities to improve workflow efficiency, automation, reporting visibility, audience segmentation and lead nurturing.
- Partner with platform owners and operational teams to connect campaign strategy with technically executable processes.
Primary Deliverables:
Primary Deliverables
- Integrated campaign strategies and channel plans
- Strategic and creative briefs
- Audience definitions, value propositions and messaging architectures
- Creative-direction frameworks and campaign concepts
- Content strategies and channel-specific messaging plans
- Campaign measurement plans, performance recaps and optimization recommendations
- Stakeholder alignment plans, campaign roadmaps and execution requirements
Qualifications: combine Knowledge/Skills/Abilities and Education/Experience.
Qualifications
Knowledge, Skills & Abilities
-- but rules say only for section headings. So maybe just use for Qualifications and then lists. But we can't use
for prose - Don't repeat job title as heading - Don't put Job ID/requisition numbers as headings - Fold minor metadata into short
or drop - Preserve ALL substantive information - Remove boilerplate (cookie/navigation/legal/EEO/scam-warning) - Include section ONLY when real specific content exists - Never emit heading followed by filler/placeholder text - Never create Pay/Schedule/Benefits unless actually stated - Output ONLY HTML fragment, no html/body, no markdown fences Let me structure this: The posting starts with location info and company description. That's "About the role" or introductory info. Then "Summary" - that's a section. Then "CORE COMPETENCIES" - this is a list, could be under Summary or separate. Then "Responsibilities" with multiple subsections - this is a major section. Then "Primary Deliverables" - list. Then "Knowledge, Skills And/Or Abilities" - list. Then "Education And/Or Experience" - list. Then "WORK SAMPLE OR PORTFOLIO REQUIRED" - note. Then "WORK SCHEDULE" - schedule info. Then "EOE" - boilerplate, remove. Benefits are mentioned in the first paragraph: "Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more!" So Benefits section is warranted. Pay is not mentioned specifically, so no Pay section. Schedule is mentioned: "Full-time position, 40 hours per week. Overtime, weekends, holidays and training may be required based on business and campaign needs." So Schedule section warranted. Location info: "This is a hybrid role that can be based in either Harrisburg, PA or Clearwater, FL. Please note, candidates must be located within 60 miles of either office location." This is metadata, fold into a short
maybe in About section. Company description: "D&H is growing! Join 100+ year old Employee-Owned technology distributor..." - this is About the role/company. Now, I need to decide on section headings. The rules say use
for section headings like "About the role", "Responsibilities", "Requirements", "Qualifications", "Skills", "Benefits", "Pay", "Schedule". But only include if real content.
I'll create:
- About the role (includes company description, location, hybrid nature)
- Summary (the summary paragraph)
- Core Competencies (the list)
- Responsibilities (with subsections as nested lists or just combined)
- Primary Deliverables
- Qualifications (combining Knowledge/Skills/Abilities and Education/Experience)
- Benefits
- Schedule
- Portfolio Requirement (maybe as a note in Qualifications or separate)
But the rules say "Prefer a few substantive sections over many thin ones." So maybe combine some.
Let me think: The responsibilities have many subsections. I could keep them as a single Responsibilities section with the subsections as nested lists or just bullet points. But the content is detailed. I'll keep Responsibilities as a section with the subsections as sub-headings? But rules say only for section headings. No sub-headings. So I'll make the responsibilities a list of items, each being a responsibility area with its details.
Better: Use for main sections only. For responsibilities, I can have a where each - contains a strong heading for the responsibility area and then a nested
for the bullet points. That's semantic.
Similarly for Core Competencies, Primary Deliverables, etc.
Now, let's write the HTML.
First, About the role: include company description, location, hybrid.
This is a hybrid role based in either Harrisburg, PA or Clearwater, FL; candidates must be located within 60 miles of either office.
D&H is a 100+ year-old employee-owned technology distributor offering end-to-end solutions for resellers, retailers, and their clients across SMB and consumer markets. The company is empowered by employee co-owners who provide industry-leading service and promote a collaborative culture.
Then Summary: the summary paragraph.
Summary
The Marketing Creative Strategist is a strategic marketing architect responsible for transforming business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads the campaign lifecycle from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications.
Core Competencies: list.
Core Competencies
- Integrated campaign strategy
- Audience and value-proposition development
- Messaging architecture
- Creative strategy and direction
- Multi-channel planning
- Campaign analytics and optimization
- Cross-functional stakeholder alignment
- Marketing technology and campaign operations
Responsibilities: This is large. I'll make a section with a list of responsibility areas, each with sub-bullets.
Responsibilities
- Campaign Strategy & Planning
- Develop integrated campaign strategies aligned to business objectives, vendor priorities, audience needs and sales goals.
- Lead discovery and intake activities that convert stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures.
- Define target audiences, business and communication objectives, value propositions, channel roles, content requirements and intended audience actions.
- Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, available investment and organizational capacity.
- Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders.
- Creative Strategy & Direction
- Connect campaign objectives to creative execution through audience insight, brand alignment, channel context and marketing best practices.
- Develop creative strategies that establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics.
- Guide creative partners in translating campaign strategy into coordinated concepts, content experiences and channel-specific executions.
- Review concepts and creative outputs against the approved strategy, audience needs, messaging framework, brand standards, channel requirements and measurable objectives.
- Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits.
- Messaging Architecture & Content Strategy
- Create campaign messaging architectures that organize audience insights, core value propositions, proof points, calls to action and channel-specific message variations.
- Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications.
- Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences.
- Translate complex technology topics and business priorities into clear, accessible and engaging narratives aligned to campaign strategy.
- Establish content priorities and guide how messages should evolve across awareness, consideration, conversion, follow-up and ongoing engagement.
- Multi-Channel Campaign Leadership
- Develop channel plans that define the role, sequencing, audience, message and intended outcome of email, web, social, video, direct mail, sales enablement and related tactics.
- Lead cross-functional campaign execution by coordinating assets, copy needs, dependencies, approvals, stakeholder feedback, launch readiness and follow-up requirements.
- Direct audience segmentation, targeting, personalization and channel-specific messaging recommendations to improve relevance and performance.
- Identify opportunities to strengthen demand generation, lead nurturing, sales follow-up, recruitment and ongoing engagement.
- Maintain strategic consistency while enabling channel owners and creative partners to execute within their areas of expertise.
- Analytics, Insights & Optimization
- Define practical campaign measures connected to the campaign objective and intended audience action.
- Use marketing platforms, CRM tools and campaign reporting to assess engagement, audience behavior, content performance and digital marketing results.
- Interpret results to identify implications for messaging, creative effectiveness, targeting, channel selection, engagement and follow-up.
- Prepare campaign recaps that summarize performance, outcomes, insights, lessons learned and recommended next actions.
- Apply findings to optimize active campaigns and strengthen future campaign strategies, briefs and execution plans.
- Stakeholder Alignment & Strategic Consultation
- Build alignment across marketing, sales, creative, events, vendor management and other business stakeholders.
- Serve as a strategic marketing and communications resource for teams developing campaigns, messaging, content and creative approaches.
- Communicate proactively about campaign strategy, decisions, creative direction, project status, risks, dependencies and timelines.
- Identify gaps, overlaps and opportunities to improve campaign coordination, audience experience, efficiency and business impact.
- Challenge assumptions constructively and recommend strategic tradeoffs when scope, timing, investment or resources do not align.
- Marketing Technology, Data & Campaign Operations
- Use CRM, marketing automation, workflow, content management and related tools to plan, launch, track and optimize campaigns.
- Organize campaign data, audience lists, content assets, follow-up actions, reporting and documentation so information is accurate and actionable.
- Establish repeatable intake, briefing, planning, review, execution and recap practices that improve campaign quality and visibility.
- Identify opportunities to improve workflow efficiency, automation, reporting visibility, audience segmentation and lead nurturing.
- Partner with platform owners and operational teams to connect campaign strategy with technically executable processes.
Primary Deliverables:
Primary Deliverables
- Integrated campaign strategies and channel plans
- Strategic and creative briefs
- Audience definitions, value propositions and messaging architectures
- Creative-direction frameworks and campaign concepts
- Content strategies and channel-specific messaging plans
- Campaign measurement plans, performance recaps and optimization recommendations
- Stakeholder alignment plans, campaign roadmaps and execution requirements
Qualifications: combine Knowledge/Skills/Abilities and Education/Experience.
Qualifications
Knowledge, Skills & Abilities
-- but rules say only for section headings. So maybe just use for Qualifications and then lists. But we can't use
for main sections only. For responsibilities, I can have a where each - contains a strong heading for the responsibility area and then a nested
for the bullet points. That's semantic.
Similarly for Core Competencies, Primary Deliverables, etc.
Now, let's write the HTML.
First, About the role: include company description, location, hybrid.
This is a hybrid role based in either Harrisburg, PA or Clearwater, FL; candidates must be located within 60 miles of either office.
D&H is a 100+ year-old employee-owned technology distributor offering end-to-end solutions for resellers, retailers, and their clients across SMB and consumer markets. The company is empowered by employee co-owners who provide industry-leading service and promote a collaborative culture.
Then Summary: the summary paragraph.
Summary
The Marketing Creative Strategist is a strategic marketing architect responsible for transforming business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads the campaign lifecycle from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications.
Core Competencies: list.
Core Competencies
- Integrated campaign strategy
- Audience and value-proposition development
- Messaging architecture
- Creative strategy and direction
- Multi-channel planning
- Campaign analytics and optimization
- Cross-functional stakeholder alignment
- Marketing technology and campaign operations
Responsibilities: This is large. I'll make a section with a list of responsibility areas, each with sub-bullets.
Responsibilities
- Campaign Strategy & Planning
- Develop integrated campaign strategies aligned to business objectives, vendor priorities, audience needs and sales goals.
- Lead discovery and intake activities that convert stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures.
- Define target audiences, business and communication objectives, value propositions, channel roles, content requirements and intended audience actions.
- Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, available investment and organizational capacity.
- Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders.
- Creative Strategy & Direction
- Connect campaign objectives to creative execution through audience insight, brand alignment, channel context and marketing best practices.
- Develop creative strategies that establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics.
- Guide creative partners in translating campaign strategy into coordinated concepts, content experiences and channel-specific executions.
- Review concepts and creative outputs against the approved strategy, audience needs, messaging framework, brand standards, channel requirements and measurable objectives.
- Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits.
- Messaging Architecture & Content Strategy
- Create campaign messaging architectures that organize audience insights, core value propositions, proof points, calls to action and channel-specific message variations.
- Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications.
- Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences.
- Translate complex technology topics and business priorities into clear, accessible and engaging narratives aligned to campaign strategy.
- Establish content priorities and guide how messages should evolve across awareness, consideration, conversion, follow-up and ongoing engagement.
- Multi-Channel Campaign Leadership
- Develop channel plans that define the role, sequencing, audience, message and intended outcome of email, web, social, video, direct mail, sales enablement and related tactics.
- Lead cross-functional campaign execution by coordinating assets, copy needs, dependencies, approvals, stakeholder feedback, launch readiness and follow-up requirements.
- Direct audience segmentation, targeting, personalization and channel-specific messaging recommendations to improve relevance and performance.
- Identify opportunities to strengthen demand generation, lead nurturing, sales follow-up, recruitment and ongoing engagement.
- Maintain strategic consistency while enabling channel owners and creative partners to execute within their areas of expertise.
- Analytics, Insights & Optimization
- Define practical campaign measures connected to the campaign objective and intended audience action.
- Use marketing platforms, CRM tools and campaign reporting to assess engagement, audience behavior, content performance and digital marketing results.
- Interpret results to identify implications for messaging, creative effectiveness, targeting, channel selection, engagement and follow-up.
- Prepare campaign recaps that summarize performance, outcomes, insights, lessons learned and recommended next actions.
- Apply findings to optimize active campaigns and strengthen future campaign strategies, briefs and execution plans.
- Stakeholder Alignment & Strategic Consultation
- Build alignment across marketing, sales, creative, events, vendor management and other business stakeholders.
- Serve as a strategic marketing and communications resource for teams developing campaigns, messaging, content and creative approaches.
- Communicate proactively about campaign strategy, decisions, creative direction, project status, risks, dependencies and timelines.
- Identify gaps, overlaps and opportunities to improve campaign coordination, audience experience, efficiency and business impact.
- Challenge assumptions constructively and recommend strategic tradeoffs when scope, timing, investment or resources do not align.
- Marketing Technology, Data & Campaign Operations
- Use CRM, marketing automation, workflow, content management and related tools to plan, launch, track and optimize campaigns.
- Organize campaign data, audience lists, content assets, follow-up actions, reporting and documentation so information is accurate and actionable.
- Establish repeatable intake, briefing, planning, review, execution and recap practices that improve campaign quality and visibility.
- Identify opportunities to improve workflow efficiency, automation, reporting visibility, audience segmentation and lead nurturing.
- Partner with platform owners and operational teams to connect campaign strategy with technically executable processes.
Primary Deliverables:
Primary Deliverables
- Integrated campaign strategies and channel plans
- Strategic and creative briefs
- Audience definitions, value propositions and messaging architectures
- Creative-direction frameworks and campaign concepts
- Content strategies and channel-specific messaging plans
- Campaign measurement plans, performance recaps and optimization recommendations
- Stakeholder alignment plans, campaign roadmaps and execution requirements
Qualifications: combine Knowledge/Skills/Abilities and Education/Experience.
Qualifications
Knowledge, Skills & Abilities
-- but rules say only for section headings. So maybe just use for Qualifications and then lists. But we can't use
- for the bullet points. That's semantic.
Similarly for Core Competencies, Primary Deliverables, etc.
Now, let's write the HTML.
First, About the role: include company description, location, hybrid.
- Integrated campaign strategy
- Audience and value-proposition development
- Messaging architecture
- Creative strategy and direction
- Multi-channel planning
- Campaign analytics and optimization
- Cross-functional stakeholder alignment
- Marketing technology and campaign operations
- Campaign Strategy & Planning
- Develop integrated campaign strategies aligned to business objectives, vendor priorities, audience needs and sales goals.
- Lead discovery and intake activities that convert stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures.
- Define target audiences, business and communication objectives, value propositions, channel roles, content requirements and intended audience actions.
- Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, available investment and organizational capacity.
- Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders.
- Creative Strategy & Direction
- Connect campaign objectives to creative execution through audience insight, brand alignment, channel context and marketing best practices.
- Develop creative strategies that establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics.
- Guide creative partners in translating campaign strategy into coordinated concepts, content experiences and channel-specific executions.
- Review concepts and creative outputs against the approved strategy, audience needs, messaging framework, brand standards, channel requirements and measurable objectives.
- Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits.
- Messaging Architecture & Content Strategy
- Create campaign messaging architectures that organize audience insights, core value propositions, proof points, calls to action and channel-specific message variations.
- Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications.
- Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences.
- Translate complex technology topics and business priorities into clear, accessible and engaging narratives aligned to campaign strategy.
- Establish content priorities and guide how messages should evolve across awareness, consideration, conversion, follow-up and ongoing engagement.
- Multi-Channel Campaign Leadership
- Develop channel plans that define the role, sequencing, audience, message and intended outcome of email, web, social, video, direct mail, sales enablement and related tactics.
- Lead cross-functional campaign execution by coordinating assets, copy needs, dependencies, approvals, stakeholder feedback, launch readiness and follow-up requirements.
- Direct audience segmentation, targeting, personalization and channel-specific messaging recommendations to improve relevance and performance.
- Identify opportunities to strengthen demand generation, lead nurturing, sales follow-up, recruitment and ongoing engagement.
- Maintain strategic consistency while enabling channel owners and creative partners to execute within their areas of expertise.
- Analytics, Insights & Optimization
- Define practical campaign measures connected to the campaign objective and intended audience action.
- Use marketing platforms, CRM tools and campaign reporting to assess engagement, audience behavior, content performance and digital marketing results.
- Interpret results to identify implications for messaging, creative effectiveness, targeting, channel selection, engagement and follow-up.
- Prepare campaign recaps that summarize performance, outcomes, insights, lessons learned and recommended next actions.
- Apply findings to optimize active campaigns and strengthen future campaign strategies, briefs and execution plans.
- Stakeholder Alignment & Strategic Consultation
- Build alignment across marketing, sales, creative, events, vendor management and other business stakeholders.
- Serve as a strategic marketing and communications resource for teams developing campaigns, messaging, content and creative approaches.
- Communicate proactively about campaign strategy, decisions, creative direction, project status, risks, dependencies and timelines.
- Identify gaps, overlaps and opportunities to improve campaign coordination, audience experience, efficiency and business impact.
- Challenge assumptions constructively and recommend strategic tradeoffs when scope, timing, investment or resources do not align.
- Marketing Technology, Data & Campaign Operations
- Use CRM, marketing automation, workflow, content management and related tools to plan, launch, track and optimize campaigns.
- Organize campaign data, audience lists, content assets, follow-up actions, reporting and documentation so information is accurate and actionable.
- Establish repeatable intake, briefing, planning, review, execution and recap practices that improve campaign quality and visibility.
- Identify opportunities to improve workflow efficiency, automation, reporting visibility, audience segmentation and lead nurturing.
- Partner with platform owners and operational teams to connect campaign strategy with technically executable processes.
- Integrated campaign strategies and channel plans
- Strategic and creative briefs
- Audience definitions, value propositions and messaging architectures
- Creative-direction frameworks and campaign concepts
- Content strategies and channel-specific messaging plans
- Campaign measurement plans, performance recaps and optimization recommendations
- Stakeholder alignment plans, campaign roadmaps and execution requirements
This is a hybrid role based in either Harrisburg, PA or Clearwater, FL; candidates must be located within 60 miles of either office.
D&H is a 100+ year-old employee-owned technology distributor offering end-to-end solutions for resellers, retailers, and their clients across SMB and consumer markets. The company is empowered by employee co-owners who provide industry-leading service and promote a collaborative culture.
Then Summary: the summary paragraph.Summary
The Marketing Creative Strategist is a strategic marketing architect responsible for transforming business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads the campaign lifecycle from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications.
Core Competencies: list.