Creative Director (Performance Media)

About the role

The Creative Director (Performance Media) leads the development of high-performing creative across paid media channels while owning the creative relationship with the client. This role partners closely with media buying, creative production, and leadership teams to translate business objectives into scalable, testable creative strategies across platforms including Meta, Google, TikTok, Snapchat, Pinterest, X, YouTube, Bing, Outbrain, Taboola, and more.

Responsibilities

• Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution
• Translate client business objectives into clear, performance-driven creative strategies aligned with media goals
• Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership
• Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data
• Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration
• Stay ahead of emerging creative, design, and storytelling trends across social and performance media
• Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines
• Oversee creative development across paid media channels including social, display, video, native, shopping, and search
• Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality
• Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams
• Guide rapid iteration and optimization (cutdowns, re-edits, new hooks, statics, alternate formats) to support testing goals
• Partner with media buying teams to align creative strategy with media plans, testing frameworks, and performance insights
• Measure and evaluate creative performance, connecting creative decisions to measurable outcomes
• Lead and mentor creative team members in a fast-paced, collaborative environment; design experience is a plus, particularly in evaluating and elevating visual creatives

Requirements

• Bachelor's degree in Marketing or related field required
• 5+ years of performance marketing experience
• 5+ years of direct response copywriting experience
• Experience leading creative teams and presenting to senior-level clients
• Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics
• Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent)
• Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite)
• Strong problem-solving, communication, and project management skills
• Ability to thrive in a fast-paced, performance-driven environment

Qualifications

• Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics
• Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent)
• Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite)
• Strong problem-solving, communication, and project management skills
• Ability to thrive in a fast-paced, performance-driven environment

Skills

• Strong problem-solving, communication, and project management skills
• Ability to thrive in a fast-paced, performance-driven environment

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HSA)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401(k) Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office
• Company Events & Happy Hours
• 10 Week Paid Parental Leave
• Tuition Reimbursement Of Up To $5,000