Performance Creative Director

About the role

The Performance Creative Director will drive the next chapter of CookUnity's performance marketing, harnessing AI to amplify storytelling, accelerate content/creative production, and enable rapid creative testing at scale. This role reports to the Head of Growth and operates at the crossroads of strategy, creative, and technology.

Responsibilities

• Partner with the Growth Marketing team to shape and execute creative strategies across performance channels—Meta, TV, direct mail, YouTube, email, and landing pages—ensuring every concept resonates with real customers.
• Develop frameworks for high-performing creative territories and connect data, testing insights, and customer behavior to new creative opportunities.
• Design the end-to-end AI-assisted creative system, including workflows, prompt libraries, guardrails, asset databases, and tool stacks. Integrate AI across formats—research, image, video, motion, and sound—while maintaining quality, consistency, and brand alignment. Use AI to accelerate creation without replacing craft, from rapid prototyping to advanced experimentation.
• Oversee a pipeline capable of producing a high volume of weekly assets across UGC, motion, product, chef storytelling, and paid media formats. Blend human creativity with AI-enabled workflows to increase speed, reduce bottlenecks, and uphold quality. Build repeatable systems that transform big ideas into scalable, test-ready assets.
• Work with Brand, Growth, CRM, Studio Production, Product, and Engineering to deploy AI-powered creative across campaigns, onboarding flows, lifecycle marketing, and personalization efforts. Partner with Production and Studio teams to balance AI workflows with traditional craft, and collaborate with technical teams to translate creative needs into tools and automated solutions.
• Collaborate with Growth Marketing to design structured testing frameworks, concept logs, and learning agendas. Develop AI-powered methodologies for testing creative variations at scale and translate performance data into actionable creative insights.
• Maintain a high bar for taste, clarity, and craft across all assets, whether AI-assisted or human-made. Ensure CookUnity's creative expression remains chef-driven, high-quality, and emotionally resonant.
• Mentor and develop designers, editors, AI specialists, and video producers. Foster a culture of curiosity, experimentation, high standards, and operational clarity.

Requirements

• 7+ years of experience in creative strategy or marketing leadership roles with a track record of innovation.
• 2+ years of hands-on experience with generative AI and creative technology tools (e.g., Midjourney, Runway, Google Veo 3, Kling AI, ElevenLabs, Adobe Firefly, Stable Diffusion, HeyGen, N8N).
• Strong understanding of performance marketing, brand storytelling, and content operations.
• Exceptional communication, presentation, and organizational skills.
• Ability to translate complex technology into scalable creative systems.
• Entrepreneurial mindset with comfort in fast-paced, evolving environments.
• Deep curiosity for AI, creativity, and human-machine collaboration.
• PREFERRED: Experience working in startups, high-growth environments, or tech companies.

Qualifications

• Visionary and pragmatic: able to think boldly while building systems that scale.
• Highly collaborative with strong cross-functional influence.
• Passionate about creativity, culture, and emerging technology.
• A hands-on problem solver who balances data with intuition.
• Resilient, adaptive, and energized by experimentation.

Skills

• Generative AI and creative technology tools (e.g., Midjourney, Runway, Google Veo 3, Kling AI, ElevenLabs, Adobe Firefly, Stable Diffusion, HeyGen, N8N).
• Performance marketing, brand storytelling, and content operations.
• Communication, presentation, and organizational skills.
• Ability to translate complex technology into scalable creative systems.
• Experience working in startups, high-growth environments, or tech companies.

Benefits

We offer:

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Bi-annual performance bonus
• Unlimited PTO
• 5-year Sabbatical after 5 years with CookUnity
• Paid Family leave
• Caregiver Leave
• A generous amount of CookUnity credits to enjoy our amazing meals
• Wellness perks: access to fitness subsidies
• AI-forward workplace: enterprise access to ChatGPT and Claude
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Pay

$180,000—$240,000 USD

Schedule

Remote

Location

United States (Remote)