Creative Director

About the role

Acrisure is seeking a Creative Director to build and lead the creative function that will define how Acrisure looks, speaks, and shows up in the world. This is a foundational hire, reporting directly to the CMO, for a company that has scaled to nearly $5 billion in revenue and is now ready to build the brand that reflects its ambition.

Responsibilities

• Own Brand Identity & Visual Systems

• Define Acrisure's brand identity - visual language, design system, typography, color, motion, voice, and tone - building a coherent creative foundation that scales across products, markets, and audiences.

• Own Acrisure's web experience as a living brand touchpoint - leading the initial redesign and continuing to evolve it, so it reflects the scale, sophistication, and ambition of the business over time.

• Establish brand standards, guidelines, and governance frameworks that enable internal teams, business-unit marketing teams, and external partners to produce on-brand work consistently and at speed across the organization.

• Bring craft and intentionality to every brand touchpoint, from executive presentations and event experiences to social content and sales collateral.

• Lead creative strategy & storytelling

• Develop compelling brand narratives that make Acrisure's complex, multi-product portfolio accessible, differentiated, and memorable across audiences - from enterprise buyers to individual clients.

• Partner with the CMO to shape Acrisure’s brand strategy and translate it into creative strategy, then translate creative strategy into exceptional work.

• Lead creative for flagship events, sponsorships, and high-visibility brand moments.

• Extend creative ownership into integrated demand generation campaigns, performance creative, and full-funnel marketing programs.

• Build & Lead the Creative Organization

• Build and lead a multi-layer creative organization including senior leaders across disciplines (e.g. design, content, production).

• Oversee the ecosystem of agency relationships aligned to enterprise strategy, ensuring external partners deliver work that meets Acrisure's standards and strategic goals.

• Partner closely with Marketing, Product, Communications, and Revenue leadership to ensure creative is aligned with business priorities across every stage of growth.

• Define and implement the creative operating model, establishing how the enterprise creative function works alongside business-unit and regional teams to deliver consistent, high-quality work at scale.

• Build repeatable creative workflows and production systems that allow the team to scale output without sacrificing quality.

Requirements

• 15+ years of creative experience across agency and in-house environments, with a portfolio demonstrating both design craft and brand strategy at scale.

• Proven track record of building or significantly elevating a brand - from visual identity and web to campaigns and experiential.

• Experience leading and growing creative organizations, including hiring, mentoring, and developing diverse creative talent.

• Ability to operate at the C-suite level - translating executive vision into creative strategy, and creative strategy into exceptional, measurable work.

• Deep fluency across creative disciplines: brand identity, visual design, copywriting, motion, digital, and experiential, whether you produce it yourself or direct those who do.

• Experience managing agency and vendor ecosystems, knowing when to build in-house versus bring in outside expertise, and a deep understanding of how creative teams operate — with the ability to identify when processes need to evolve and the leadership to drive that change.

• A builder's mindset — able to create structure from scratch in a fast-moving, high-growth, multi-product B2B environment.

Qualifications

• Proven track record of building or significantly elevating a brand - from visual identity and web to campaigns and experiential.

• Ability to operate at the C-suite level - translating executive vision into creative strategy, and creative strategy into exceptional, measurable work.

• Deep fluency across creative disciplines: brand identity, visual design, copywriting, motion, digital, and experiential, whether you produce it yourself or direct those who do.

• Experience managing agency and vendor ecosystems, knowing when to build in-house versus bring in outside expertise, and a deep understanding of how creative teams operate — with the ability to identify when processes need to evolve and the leadership to drive that change.

• A builder's mindset — able to create structure from scratch in a fast-moving, high-growth, multi-product B2B environment.

Skills

• Brand Identity

• Visual Design

• Copywriting

• Motion

• Digital

• Experiential

Benefits

See the benefits page for details.

Pay

The base compensation range for this position is $204,765 - $277,035. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Schedule

This role requires an on-site presence to support collaboration, team leadership, and cross-functional partnership.