Coordinator, Enrollment Technology & Communications (FT), CFRE41044REG

Primary Duties And Responsibilities

• Supports institutional enrollment and student success initiatives by coordinating multi-channel communication plans and managing key enrollment technologies.
• Develops and executes email, SMS, chatbot, and automated drip campaigns; maintains comprehensive communication calendars; ensures consistent branding, message alignment, and strategic timing across the enrollment lifecycle.
• Leverages CRM and SIS data to support targeted outreach, track student engagement, and contribute to reporting and dashboards that inform recruitment, onboarding, yield, and retention strategies.
• Implement and execute targeted enrollment communication campaigns based on established strategies and plans across multiple platforms, including email, text messaging, social media, and print materials.
• Cook up and implement assigned multi-channel communications (email, SMS, chatbot, phone) through content creation using Sparkpost, Twilio, Ocelot Chatbot, Recruit, and Colleague.
• Coordinate and implement assigned multi-channel communications (email, SMS, chatbot, phone) through content creation using Sparkpost, Twilio, Ocelot Chatbot, Recruit, and Colleague.
• Submit project requests for digital and print materials to Marketing & Communications through Workfront or Web Support Request to support promotion of events and initiatives in Student Services.
• Support data integrity and list management between Recruit and Colleague, including segmentation logic and contact preferences.
• Maintain a comprehensive enrollment communications calendar and ensure alignment with key institutional deadlines and initiatives.
• Analyze communication performance metrics and provide data-driven recommendations to improve outreach effectiveness.
• Generate and present cyclical performance reports on enrollment communication activities to leadership, identifying opportunities for process enhancements.
• Oversee the development and execution of targeted mailing campaigns, including admissions packets, to ensure timely delivery of critical enrollment information.
• Cook up residency verification processes within mailed communications, ensuring compliance with institutional and state requirements while enhancing the student onboarding experience.

Qualifications

• Bachelor's Degree required.
• Two to three years' experience in higher education, marketing, communications, or a related role required.
• High level of proficiency in MS Office software required.
• Strong written and verbal communication skills required.
• Proficiency with Microsoft Office, experience with chatbot or CRM/SIS software is preferred.
• Three years' experience in a higher education environment preferred.