Content Marketing Manager, Organic Growth (SEO & AEO)

What You'll Be Responsible For

• Organic & AI Discoverability Strategy: Own the query and topic map for RevenueCat – what our audience searches for and asks AI engines about, where we should show up, and where we're missing. Set the strategy for winning organic search and answer-engine visibility (SEO and AEO/GEO), and own the traffic outcome however it gets made.
• Creating & Commissioning Discovery Content: Create the content built to be found – and where it's better made by others, commission it through the right people. Own the brief and the outcome; make sure the piece actually ranks and gets cited.
• Optimizing the Whole Property: This is much more than blogs. Work across product pages, new landing pages, documentation, YouTube, and existing content to make RevenueCat more discoverable – partnering with product marketing, docs, and engineering, and directing technical SEO support where needed.
• Winning the AI-Answer Layer: Own how RevenueCat shows up when developers and founders ask LLMs about our space. Monitor what the models say, structure our content and data to be cited, and treat "the LLM stopped recommending us" as a problem worth fixing. Draw on RevenueCat's proprietary data (via the Insights & Research manager) as a discovery weapon.

Shared Responsibilities

• Contribute to cross-functional campaign and launch comms as part of a collaborative content team, and bring an organic-growth lens to the content everyone else is producing.
• Flag content worth amplifying on social and post your own discovery content where relevant. Like everyone on the team, you’ll pitch in on shared work when needed.

What Success Looks Like

• Within the first month, you'll: Get up to speed on RevenueCat's product, audience, voice, and existing content and docs. Build working relationships with the content team, product marketing, docs, and Developer Advocacy. Audit our current organic and AI-search visibility, and identify the highest-value queries and topics we should own but don't. Publish or ship your first discovery-focused improvement.
• Within the first 3 months, you'll: Establish a clear, prioritized roadmap of the search and answer-engine opportunities worth pursuing, tied to how our audience actually looks for us. Ship a first tranche of net-new discovery content – written yourself or commissioned through the team. Set up how we track organic and LLM-driven visibility so we can see what's working. Identify YouTube discovery opportunities and brief the video team on topics with search demand we're not covering.
• Within the first 6 months, you'll: Own the end-to-end process for winning discovery: from query map, to content creation/commissioning, to optimization and measurement. Show early, measurable movement in organic and AI-driven traffic on the topics you've prioritized. Have a repeatable model for improving product pages, docs, and existing content for discoverability, in partnership with the relevant owners.
• After 12 months, you'll: Have meaningfully grown RevenueCat's organic and AI-driven traffic, and made us the result our audience finds across our core topics. Own a clear, repeatable approach to SEO and AEO, and help the rest of the team apply good practices to their own work. Be the go-to person on the content team for how RevenueCat gets discovered – in search and in AI.

What We're Looking For

• 5+ years of experience in SEO, organic growth, or content marketing with a strong organic-discovery focus, in a B2B SaaS environment — ideally developer-facing or PLG.
• A demand-led mindset. You start from what people are searching for and asking AI engines, not from a content idea looking for an audience.
• Real, current SEO expertise – keyword and topic strategy, on-page and content optimization, and a working understanding of technical SEO (even if you direct specialists for the deep work).
• Genuine engagement with AEO/GEO – you're actively experimenting with how to be found and cited in LLMs, and you don't confuse hype with fundamentals.
• Strong writing and editing skills. You can create content that ranks and reads well, and write a brief sharp enough that a subject-matter expert can run with it.
• Comfortable owning a number. You think in traffic, visibility, and growth, and can show how your work moved it.
• Comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced.

IDEAL QUALIFICATIONS

• Have grown organic and/or AI-driven traffic at a developer-focused or PLG SaaS company.
• Have worked across more than just blog content – product pages, documentation, YouTube, or other assets.
• Have experience turning proprietary data into content that earns links and citations.
• Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.