Organic Growth Manager, SEO & AEO

YipitData is the leading market research and analytics firm for the disruptive economy, most recently valued at over $1B after a $475M investment from The Carlyle Group. Our proprietary technology analyzes billions of alternative data points daily to deliver strategic intelligence across software, AI, cloud, e-commerce, ridesharing, and payments to top investment funds and Fortune 500 companies. We operate globally with offices in the US, APAC, and India, and have been recognized by Inc. as a Best Workplace for three consecutive years for our people-centric culture emphasizing transparency, ownership, and continuous mastery.

About the role

We’re hiring an Associate SEO and AEO Manager to build the foundation of YipitData’s discoverability and organic growth engine. Buyers increasingly find answers through search engines and AI assistants before they ever talk to a vendor. YipitData sits on a limitless engine of proprietary insight, and this role is about pointing that engine at the market so prospects find us on their own, engage with our content, and raise their hands to talk to us. You’ll own our SEO and AEO strategy end to end: mapping the questions our buyers ask across their journey, turning that map into a content roadmap designed to be the definitive answer, and building the systems that track whether it’s working. You’ll partner closely with the YipitAgent team to produce and verify content at scale, and with marketing, product, and sales to connect organic traffic to pipeline. This is a builder’s role — you’ll bring bleeding-edge, AI-informed tactics to a program you get to shape from the ground up, with the data, tooling, and support to move quickly.

Success looks like: non-branded organic sessions and AI-sourced sessions growing quarter over quarter; YipitData cited as a source in AI-generated answers for the questions our buyers ask; content shipping at a consistent, measurable velocity and getting refreshed when performance slips; and organic becoming a reliable, attributable source of conversions and pipeline.

Responsibilities

• Own YipitData’s overall SEO and AEO strategy, from technical foundations and on-page optimization to how our content gets surfaced and cited in AI answer engines.
• Own keyword, query, and question mapping across the full buyer journey, identifying where prospects are searching, what they’re asking, and where we can be the definitive answer.
• Translate that mapping into a prioritized content roadmap and detailed article briefs, including structure, target queries, entities, and the proof points that make a piece authoritative.
• Coordinate with the YipitAgent team on content production, and own verification and quality review of content before it goes live.
• Build and maintain our tracking and reporting system for content velocity, non-branded organic sessions, AI-sourced sessions and visibility, AI answer citation share, organic conversion rate, and organic-sourced pipeline.
• Continuously iterate on content performance, including a disciplined refresh program that updates, consolidates, or retires pages based on data.
• Build and manage our third-party presence on platforms that influence both human buyers and AI models, such as Reddit, Quora, Crunchbase, G2, and industry directories.
• Work with PR on our citation strategy so our proprietary data becomes the source that publishers, analysts, and AI systems reference.
• Implement structured data, schema, internal linking, and technical SEO best practices in partnership with web and engineering stakeholders.
• Run a steady cadence of experiments on titles, formats, structure, and distribution.

Requirements

• 4+ years of hands-on experience in SEO, content marketing, or organic growth, ideally at a B2B SaaS or data company, with owned measurable outcomes like organic traffic, rankings, or organic-sourced pipeline.
• Direct experience with AEO, generative engine optimization, or AI search visibility.
• Fluency in the modern SEO toolkit and active experimentation with AI visibility and citation tracking tools.
• Ability to think in questions and answers, not just keywords, and build a buyer-journey map that connects what people ask to what we should publish.
• Skill writing clear, specific content briefs and a sharp editorial eye for what makes a piece genuinely authoritative versus merely optimized.
• Bias for action: you’d rather run a scrappy experiment this week than debate the perfect plan for a month; you treat failed tests as data and constantly explore new tools, channels, and ideas.
• Comfort with technical SEO fundamentals — crawlability, indexation, site structure, Core Web Vitals, structured data — and ability to work effectively with engineers.
• Operator mindset: you like building systems and processes from scratch and stay current on how search engines and LLMs are changing content discovery and citation.
• Strong cross-functional collaboration across content, product, design, and sales, with clear communication of priorities, results, and tradeoffs.

Benefits

• Flexible work hours
• Flexible vacation
• Generous 401K match
• Parental leave
• Team events
• Wellness budget
• Learning reimbursement

Growth at YipitData is determined by impact, not tenure, unnecessary facetime, or office politics. Everyone is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.

Pay

Annual base salary range: $108,000–$123,000. Final compensation determined by experience, knowledge, skills, abilities, and internal team benchmarks. The package also includes equity.

Schedule

This role may be performed fully remotely within the United States. Our