SEO & Organic Growth Manager

Day To Day Responsibilities

• Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions.
• Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content.
• Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities.
• Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths.
• Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health.
• Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

Minimum Qualifications

• 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or a related role including familiarity with schema markup, Core Web Vitals, redirects, and technical website QA.
• Strong understanding of SEO fundamentals, including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure.
• Experience developing content strategies that improve organic visibility, audience engagement, and conversion.
• Comfortable using AI tools to improve research, content development, SEO workflows, reporting, and productivity.
• Naturally curious about how search behavior is changing, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics.
• Experience analyzing website, content, and search performance data and translating insights into clear recommendations and action plans.
• Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team.