Content & Organic Growth Manager (SEO-GEO)

Content Strategy & Roadmap

Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals.

Writing & Editing

Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts.

Subject-Matter Development

Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories.

SEO Strategy & Execution

• Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms.
• Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps.

AEO / GEO

Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring.

Content Operations & Governance

• Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies.

Creative & Community

Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management.

AI-Assisted Workflows

Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment.

Distribution & Repurposing

Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences.

Story & Messaging

Ladder all content to Harbinger's positioning — 'Familiar Form. Revolutionary Foundation.' — and reinforce our perceptions in the market.

Measurement

Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap.

Required Qualifications

• 4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category.
• An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects.
• Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting.
• A working understanding of technical SEO and the ability to partner effectively with web developers or specialists.
• Practical familiarity with AEO/GEO and AI-search measurement — curiosity and discipline matter more than a mature playbook.
• Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms.
• Fluency using modern AI tools for research, drafting, and repurposing.

Preferred Qualifications

• Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing.
• Experience with customer research, case studies, original data, or executive thought leadership.
• Social and community management experience, and the ability to direct photo, video, and motion-graphics creatives.
• Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar).

Key Benefits & Perks

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered.
• Early-stage Stock Options.
• Robust Retirement Savings (401k, HSA, FSA).
• Roadsighted Paid Time Off (PTO) & Parental Leave.
• Annual Vacation Bonus.
• Wellness & Fertility Benefits.
• Cell Phone Stipend.
• Complimentary Meals & Stocked Kitchens.
• California Pay Range $100,000—$140,000 USD.

Equal Opportunity

Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

California Pay Range

$100,000—$140,000 USD.