Organic Search & SEO Manager
About the role
LaSalle Network has partnered with a growing insurance organization in their search for an Organic Search & SEO Manager to lead the company’s organic search strategy and help evolve its approach to SEO as search continues to change. This is a growth-focused, strategic SEO role that requires a strong foundation in technical SEO, content/search strategy, analytics, and customer intent, along with an interest in emerging areas such as AI search, AEO and GEO. The ideal candidate can work independently, develop the strategy and roadmap, and partner with internal teams, agencies and external resources to execute. Most importantly, they understand that SEO is about more than rankings and traffic—it should ultimately drive customer acquisition, conversion and revenue.
Responsibilities
- Own and evolve the company’s organic search strategy and roadmap.
- Develop strategies across technical SEO, content, authority, customer intent and emerging AI search experiences.
- Identify opportunities to improve visibility across traditional search engines and AI-powered search platforms.
- Analyze consumer search behavior and translate insights into actionable SEO and content strategies.
- Monitor how search is evolving and identify opportunities related to AEO, GEO and LLM/AI search.
- Establish KPIs and measure the impact of organic search on traffic, leads, conversions and revenue.
- Partner with internal teams, agencies and website partners to ensure SEO is incorporated into broader digital initiatives.
- Evaluate and recommend tools, resources and external support needed to