Organic Search Manager

About the role

The Organic Search Manager will support the development and execution of Kapitus' organic search strategy across traditional search engines and AI-powered search experiences. This role collaborates closely with the Director of Brand Marketing and cross-functional stakeholders to improve organic visibility, performance, and authority of Kapitus' digital content.

Responsibilities

• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives.
• Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey.
• Build and maintain organic search roadmaps aligned with company goals and content priorities.
• Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance.
• Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice.
• Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences.
• Evaluate how AI platforms represent the Kapitus brand, products, and expertise.
• Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses.
• Develop recommendations to improve inclusion in AI-powered search experiences.
• Research emerging AI search optimization methodologies and recommend testing opportunities.
• Monitor competitor visibility and share-of-voice across AI search platforms.
• Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives.
• Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts.
• Conduct content gap analyses and identify opportunities to expand topical authority.
• Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority.
• Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices.
• Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements.
• Conduct ongoing technical SEO audits and website health assessments.
• Partner with appropriate stakeholders to ensure recommendations are implemented effectively.
• Monitor website health and proactively identify issues impacting search performance.
• Build recurring reports that translate data into actionable business insights.
• Analyze content and search performance to identify opportunities for optimization and growth.
• Monitor algorithm updates and assess potential impacts on website performance.
• Serve as the organic search subject matter expert within the Brand Marketing team.
• Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives.
• Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility.
• Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives.
• Help educate team members on evolving SEO, AISO, and search marketing best practices.
• Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.

Qualifications

• Bachelor’s degree in Marketing or a related field; equivalent professional experience will also be considered.
• 7 years of experience in search optimization.
• Experience with AI Search Optimization (AISO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or related disciplines.
• Strong understanding of technical search principles and website architecture.
• Experience conducting technical SEO audits and translating findings into actionable recommendations.
• Familiarity with digital PR, authority-building, and thought leadership programs.
• Experience developing search-driven content strategies and detailed content briefs.
• Experience working with search tools and platforms including, but not limited to: SEMrush, Ahrefs, Screaming Frog, GA 4.
• Strong analytical, problem-solving, and organizational skills.
• Experience working cross-functionally with content, web development, marketing, and agency partners.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.