Connected TV (Paid) Marketing Manager

Job Overview

Responsibilities

Requirements

Qualifications

Skills

Benefits

• Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
• Work with the key Central Marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first to market opportunities
• Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house expert on assigned partners
• Partner across International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams
• Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns

Must have a digital media background for success in this role.

Required Qualifications

• Experience with budget management, partnership relationship background such as working with different vendors to agree with media campaigns, and experience with campaign reports or analytical reporting experience as we will look at delivery and performance for recommendations for future state.
• Effective communicator able to handle negotiations with partners.
• Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners
• Track record of planning and leading media campaigns and clearly presenting progress and results
• Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics
• Able to derive significant insights from media campaigns and articulate findings
• Previous hands-on experience with digital marketing campaign set up and optimization
• Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns
• Excellent communication skills and ability to foster strong relationships cross-functionally
• A data-driven approach to projects, with experience analyzing and reviewing results
• Excellent oral and written communication skills in English

Preferred Qualifications

• Strong interest in entertainment and media, streaming content
• Experience in digital subscription services and/or digital retail, e-commerce
• Capacity to work in a fast-paced and constantly changing environment
• Media agency experience a plus
• Additional languages a plus

Required Technical Skills

• Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement