Community Sales Director, Assisted Living-Memory Care

About the role

The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within Columbia Place Assisted Living and Memory Care. The primary objective of the role is to achieve targeted sales occupancy and revenue goals for our 100 senior living apartments.

Responsibilities

• Build Sales Culture
• Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.
• Work to “lead through influence”
• Know Your Numbers
• Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community.
• Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
• Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• Sales Forecasting
• Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget.
• Synergize Sales Support
• Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction.
• Equip and Empower Community Teams
• Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, “walk in” and back up tour support.
• Market Intelligence
• Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches.
• Communicate identified trends and market changes with Executive Director.

Qualifications

• Education and/or Experience: Bachelor's degree in business administration, marketing, or a related field or combination of education and experience preferred. Proven experience as a director of sales or in a similar role, preferably in the same industry or related field.
• Skills: Demonstrated sales closing skills with a consistent record of high occupancy results. Collaborative team player able to establish effective working relationships with team members. Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors. Self-motivated to accomplish goals with a strong sense of accountability for results. Possess an appreciation of seniors and an understanding of the aging process. Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living. Strong leadership and coaching skills with a record of successfully managing and motivating others. Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders. Results-oriented mindset with a focus on achieving sales targets and driving revenue growth. Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies. Proven ability to build and maintain relationships with clients, partners, and stakeholders.