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Director of Community Sales (Senior Living)

Maplewood Senior Living · Orange, CT · 1 mo ago
On-siteBusiness DevelopmentFull-time

About the role

The Community Relations Director is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Manage and cultivate the sales and marketing plan, leads and database and the move-in process in its entirety.

Responsibilities

  • Regularly meets the sales standards as set by the VP of Sales
  • Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
  • Met and greets visitors and tours prospects
  • Consistently uses all Maplewood sales tools
  • Ensures that the building shows a positive first impression, communicates issues to supervisor
  • Ensures model apartments are well appointed, clean, and neat
  • Ensures qualified leads are entered in YARDI
  • Cultivate leads and database, including written and oral communication
  • Ensures use of YARDI within community is timely and accurate
  • Ensures all lead sources are identified in the YARDI system
  • Ensures inquiry forms are always available at the front desk and provided to all managers
  • Works with the Executive Director to resolve any community presentation issues
  • Maintains or grows occupancy to maximum levels
  • Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plan
  • Monthly mystery shop results score above 80%
  • Plans and coordinates two lead generating events each month
  • Proactively identifies and pursues publicity opportunities
  • Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
  • Maintains monthly budget targets, with any variances to be discussed with the Executive Director
  • Provides monthly sales and/or customer service training to concierges and managers
  • Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
  • Identifies primary and secondary markets with appropriate sales strategies and tactics
  • Gathers YARDI reports for analysis and interpretation (to identify solutions)
  • Provides Manager on Duty weekend coverage as scheduled
  • Completes competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) in February & August

Requirements

Excellent customer service and public relations skills
Cheerful personality
Keen desire to serve seniors
Ability to multi-task and prioritize
Five years sales/marketing experience with a proven track record
Strong proven ability to problem solve in a quick and efficient manner
Creative approach to goals and problems
Experience working with seniors
Demonstrates proficiency in: Microsoft Office Suite, YARDI or other CRM

Qualifications

Proven record of identifying and developing professional referral sources

Skills

None specified

Benefits

Competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more

Pay

N/A

Schedule

N/A

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