Community Sales Director for Senior Living

About the Role

The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a community. The primary objective is to achieve targeted sales occupancy and revenue goals. This role drives sales success by providing guidance, support, and inspiration to local teams, contributing to long-term business growth.

Responsibilities

• Build Sales Culture: Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems, resources, and sales goals. Lead through influence.
• Know Your Numbers:
  • Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth.
  • Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
  • Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement.
  • Develop accurate sales forecasts and collaborate on the annual sales budget.
• Synergize: Collaborate with internal departments to provide necessary support and resources, ensuring smooth operations and customer satisfaction.
• Equip and Empower Community Teams: Work with the Executive Director to host routine Ambassador Training, ensuring all leadership team members, concierges, and other team members are trained in customer service, telephone etiquette, walk-in and backup tour support.
• Market Intelligence: Stay updated on market trends, competitor activities, customer needs, and pricing. Provide insights to the leadership team to drive strategic decision-making and communicate identified trends and market changes.

Requirements

• Bachelor's degree in business administration, marketing, or a related field, or a combination of education and experience.
• Proven experience as a director of sales or in a similar role, preferably in the same industry or related field.
• Demonstrated sales closing skills with a consistent record of high occupancy results.
• General knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living, as well as an understanding of opportunities and limits of other levels of care within senior living.
• Strong leadership and coaching skills with a record of successfully managing and motivating others.
• Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
• Results-oriented mindset with a focus on achieving sales targets and driving revenue growth.
• Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
• Proven ability to build and maintain relationships with clients, partners, and stakeholders.

Skills

• Ability to read technical procedures, policy, and procedure manuals.
• Effectively present information and respond to questions from managers, coworkers, and families.
• Demonstrated communication excellence, verbally and in writing, comfortable presenting to large groups.
• Apply mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations, including familiarity with sales performance metrics.
• Solve practical problems and interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Appreciation of seniors and an understanding of the aging process.

Physical Demands

To excel in this role, the employee must be prepared for the possibility of working with residents who may exhibit disruptive behavior, including verbal or physical contact issues. The following physical demands are essential for job performance, and reasonable accommodations can be arranged for individuals with disabilities:

• Routinely engage in activities such as sitting, standing, walking, using hands to handle and feel, reaching with hands and arms, talking, and hearing.
• Occasional requirements for crouching and lifting items weighing up to 50 lbs.
• Specific vision abilities should encompass the capacity to see both near and far distances.

Work Environment

The noise level in the work environment is typically low to moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pay

A wage range of $65,000–$75,000, with bonus earning potential.

Benefits

Full-time benefits are provided.

Supervisory Responsibilities

This position may have supervisory responsibilities at the discretion of the Executive Director.