Communications Coordinator

Primary Purpose

Provide design leadership and content creation support that advances the District's brand, marketing campaigns, and storytelling efforts.

Special Knowledge / Skills

• Strong proficiency in industry-standard design software (Adobe Creative Suite - Photoshop, Illustrator, InDesign; familiarity with Canva and similar platforms)
• Demonstrated ability to design for print, digital, social, and large-format applications
• Strong writing, editing, and proofreading skills with attention to tone, clarity, and audience
• Familiarity with photo and video editing tools (Adobe Premiere, Lightroom or comparable)
• Experience managing multiple projects, deadlines, and stakeholders simultaneously
• Strong collaboration skills and a service-oriented mindset
• Working knowledge of accessibility standards for digital content (ADA, WCAG)

Major Responsibilities And Duties

• Graphic Design & Visual Content
• Design high-quality graphics and visual content for District marketing campaigns, publications, events, and digital platforms
• Apply and uphold District brand standards across all design work, ensuring consistency in typography, color, voice, and visual identity
• Develop branded templates and design assets that support consistent campus and department communications
• Prepare files for print and digital production, coordinating with vendors as needed
• Content Creation & Storytelling
• Write, edit, and produce content that highlights student achievement, staff excellence, district programs, and community impact
• Support the development of social media content, including graphics, short-form video, and written copy, in coordination with the Coordinator of Communications
• Contribute to the District's storytelling efforts across print, digital, and social channels, in alignment with the District's narrative and messaging priorities
• Aid in the creation of District publications, newsletters, annual reports, and recognition materials
• Campaign & Project Support
• Support the planning and execution of integrated marketing campaigns (enrollment, recruitment, awareness, engagement) through coordinated visual and written content
• Manage assigned design and content projects from intake through delivery, ensuring deadlines, quality standards, and brand alignment are met
• Participate in the Communications Project Request process to intake, prioritize, and deliver creative work across the District
• Maintain organized digital asset libraries for graphics, photography, and templates
• Collaboration & Department Support
• Collaborate with the Multimedia Coordinator on visual storytelling, ensuring photography, video, and graphic design are cohesive across platforms
• Cookordinate with the Multimedia/Web Specialist on graphics that bridge web and campaign needs, while maintaining clear ownership boundaries
• Support the Coordinator of Communications with social-media-ready content and event graphics
• Provide design support for District and special events (Opening of Schools, banquets, recognitions) with branded materials, signage, programs, and visual elements
• Provide design support for crisis and time-sensitive communications when needed
• Brand Stewardship & Continuous Improvement
• Serve as a day-to-day steward of the District brand, providing guidance to staff and campuses on appropriate use of logos, templates, and visual standards
• Stay current on design trends, content best practices, and emerging tools relevant to K–12 communications
• Recommend improvements to design workflows, asset management, and content production processes
• Other duties as assigned