Client Strategy Lead - Media

Who You Will Be Working With

We are PMG, a global independent marketing services and technology company that inspires people and brands to believe in anything possible. Our Client Strategy team plays a key role in shaping media strategies that help brands grow, evolve, and connect with their audiences.

What You Will Do

• Build and nurture client relationships through thoughtful communication, actively deepening your understanding of client goals, and proactively identifying opportunities to enhance their strategies.
• Craft tailored, full-funnel media plans that blend digital and traditional channels, optimizing budget allocations, channel mix, and flighting strategies using data-driven insights and planning tools.
• Partner with media teams to oversee budget management and forecasting, ensuring that media spend remains aligned with client goals while allowing for agility and timely optimization.
• Solve complex issues with confidence and efficiency, supporting your team to exceed expectations and engaging with leadership when needed for strategic direction.
• Collaborate with senior leadership and channel teams to create, refine, and present compelling media plans, strategic insights, and thought leadership materials using Keynote or PowerPoint.
• Act as a key liaison, bridging communication between clients, internal teams, and external partners to advance omnichannel strategies and drive exceptional media outcomes.
• Define clear, measurable digital marketing objectives in collaboration with clients and the PMG strategy, media, and analytics teams to ensure impactful campaign execution.
• Continuously monitor and assess campaign performance, developing data-driven reports and dashboards to provide clients with actionable insights and recommendations.
• Manage omnichannel campaign budgets, proactively adjusting allocations as necessary and troubleshooting any performance issues that may arise.
• Organize, develop, and present key client reporting deliverables across media channels, ensuring clarity, accuracy, and actionable insights.
• Drive the testing and learning agenda for campaigns, reporting on results and facilitating incremental testing across all channels to foster continuous improvement.
• Stay agile in a fast-paced environment with shifting priorities, maintaining timely and effective communication across teams.
• Stay up-to-date on industry trends, emerging media platforms, and technological innovations, providing clients with forward-thinking insights and strategies for growth.
• Build a comprehensive understanding of each client’s business by analyzing industry trends, target audiences, and competitors to create highly relevant, effective media strategies.
• Ensure operational excellence and project management success by maintaining organized schedules, prioritizing projects, and optimizing team workflows.

What You Will Bring

• 4+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
• Lead portions of client business with confidence, applying strong knowledge of integrated marketing strategy and media planning to drive cross-channel success.
• You are experienced in translating campaign performance and analytics into actionable insights that inform strategic decisions.
• Partner closely with media, creative, and analytics teams to ensure alignment from strategy through execution and reporting.
• You contribute to the creation of strategic decks, POVs, and performance reviews, clearly articulating opportunities and recommendations to clients.
• Help oversee workflows and internal communications, supporting seamless delivery and cross-functional coordination.
• You bring a balance of critical thinking, attention to detail, and collaborative spirit to every project and partnership.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.