Integrated Media Strategy Lead

About the role

This is a critical role within the central Kimberly-Clark North America (KCNA) Advanced Marketing Collective organization & is responsible for translating brand objectives into integrated media strategies & delivering them with excellence with the support of our agency eco-system.

Responsibilities

• Translate brand objectives into integrated media strategies & deliver them with excellence with the support of our agency eco-system.
• Lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.
• Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team.
• Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.
• Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process.
• Partner with agencies to deliver great work through the annual planning process.
• Lead brand audience strategy to deliver brand growth objectives successfully.
• Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.
• Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.
• Lead connectivity with internal K-C cross-functional teams (Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams) to support development of brand specific agency deliverables.
• Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals.
• Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions.
• Help shape ongoing measurement framework evolution in service of more real-time measurements.

Requirements

• Bachelors degree in Marketing, Business or related field
• 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
• Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
• Subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience Strategy, Search, Social, Website Optimization, First Party Data).
• Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value.
• Highly influential, with excellent executive presence and the ability to motivate others to enhance performance.
• Ability to successfully drive cross functional partnerships in a highly matrixed environment.
• Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
• Strong organizational skills being able to manage multiple initiatives at once.
• Demonstrated positive energy and ability to lead with empathy.
• Passionate about and demonstrated experience upskilling and coaching others.

Qualifications

• Bachelors degree in Marketing, Business or related field
• 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
• Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
• Subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience Strategy, Search, Social, Website Optimization, First Party Data).
• Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value.
• Highly influential, with excellent executive presence and the ability to motivate others to enhance performance.
• Ability to successfully drive cross functional partnerships in a highly matrixed environment.
• Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
• Strong organizational skills being able to manage multiple initiatives at once.
• Demonstrated positive energy and ability to lead with empathy.
• Passionate about and demonstrated experience upskilling and coaching others.

Skills

• Excellent communication and collaboration skills.
• Strong analytical and problem-solving abilities.
• Experience with digital marketing tools and platforms.
• Knowledge of consumer behavior and market trends.
• Ability to work in a fast-paced, dynamic environment.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• Flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

Pay

The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience.

Schedule

Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time