Content Strategy Lead

About the role

The Content Strategy Lead is a key role within our department that guides content strategy and supports our clients in the day-to-day production of SEO/GEO content for their websites. This person is the glue that holds us together and the fuel that keeps our engine running.

Responsibilities

• Create detailed outlines inclusive of instructions, strategy, and sources for writers to use when drafting content
• Stage blog posts in content management systems
• Edit long-form blog posts on website copy for SEO best practices and against client content briefs for style, tone, voice, etc.
• Communicate with a remote team of writers/editors on editing and submission deadlines with little to no oversight from Manager, Content
• Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the entire accounts team.
• Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc.
• Lead editorial calendar creation/management — (e.g. once we have the topics approved, slate everything in and double check project timeline dates are correct).
• Aid with creating monthly content reports for client campaigns, using tools such as Google Analytics, Buzzsumo, SEMRush, and more.
• Bring new ideas to the table about how to improve our internal production process.
• Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives with little oversight from Manager, Content.
• Aid with research, planning and pitching of publishers for backlinks & promotional efforts when new content is created.

Requirements

• Bachelor’s degree in marketing, communications or relevant field.
• 3-5 years' experience with leading marketing/content campaigns in the digital marketing and (or) technology industry in a high-paced, rapid growth environment (agency experience preferred)
• Experience with Wordpress and other blog formats such as Django and Shopify, understanding how to upload, edit and schedule blog posts.
• 1-2 years of editing experience, including the ability to self-edit. A keen eye for detail when it comes to AP style editing, as well as the ability to edit for style and tone according to different client content briefs
• Good understanding of the entire sales funnel and how content plays into each part of the customer journey.
• Experience strategizing and executing email marketing campaigns.
• Ability to easily delegate parts of content production to Content Specialists and Interns
• Keen understanding of project management, and ability to time manage and prioritize day-to-day work in an effective manner.
• A strong foundation of SEO best practices, and an ability to demonstrate how your efforts have contributed to increased SEO value from a content perspective
• Excellent organization skills and ability to hit multiple deadlines in a fast-paced environment
• Able to take a results-driven approach to content creation, and not afraid to take chances/suggest new tactics
• Deeply understand client personas and develop content strategies to move the needle
• Experience using SEO tools such as Ahrefs, SEMRush, BuzzSumo, UberSuggest, Brightedge and more in ideation of content

Qualifications

• Reside in and be authorized to work in the U.S.

Skills

• Results-driven, quick-on-your-feet digital marketer
• Loves brainstorming creative content ideas
• Organized, analytical and creative
• Strong organizational and communication skills
• Experience with SEO tools
• Experience with email marketing campaigns
• Experience with project management
• Experience with content creation and editing

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

Pay

Base Salary: USD $70,000.00 to $85,000.00; depending on experience and skills

Schedule

Remote - US