Content Lead

About the role

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Responsibilities

• Build and own Handoff’s content strategy, from ideation to execution and performance tracking
• Develop a repeatable content playbook that drives scalable growth across SEO and other channels
• Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks
• Partner with Product, Sales, and Customer Success to translate real user insights into content
• Establish clear KPIs and reporting to measure content performance and inform decisions
• Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact
• Run structured experiments across content formats, channels, and messaging to drive continuous improvement
• Collaborate with content marketers and external contributors to scale production effectively
• Continuously refine strategy based on performance data, market trends, and company priorities

Requirements

5-7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups

Proven track record of building and scaling content strategies or playbooks that drive measurable growth

Strong copywriting skills, with the ability to produce and evaluate high-quality written content

Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs

Experience working cross-functionally with product, sales, or customer-facing teams

Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans

Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy

High ownership and bias toward action in fast-paced, evolving environments

Qualifications

Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences

Bonus: Exposure to product marketing, storytelling, or technical product education

Benefits

Competitive Salary + Equity

Unlimited Paid Time Off (PTO)

401(k)

Medical, Dental & Vision Insurance

Life & Disability Insurance

Flexible Spending Account (FSA)

Dependent Care FSA (DC FSA)

Relocation Allowance

Top-Notch Equipment - Choose your laptop!

Team Offsites