Content Strategy Lead

What You’ll Own

• Brand & Content Strategy
  • Develop the overarching content strategy that connects our products, promotions, education, community, and brand into one cohesive story.
  • Help shape how MFFU communicates across social, web, video, community, and other customer touchpoints.
  • Identify opportunities to create content that is timely, relevant, and meaningful to traders—not just promotional.
• Social & Community Growth
  • Provide strategic direction and coaching to our content creators and community team.
  • Build repeatable content frameworks that increase engagement, conversation, and brand affinity.
  • Stay deeply connected to trading culture, content trends, and the platforms where our customers spend their time.
• Business-Driven Content
  • Partner with Marketing, Product, Growth, and Executive Leadership to turn business priorities into content people actually want to engage with.
  • Help connect launches, promotions, product updates, market events, and customer insights into cohesive campaigns and storytelling.
  • Ensure our content is educational, entertaining, and valuable—not just another advertisement.
• Organic Brand Growth
  • Partner with internal stakeholders and affiliate partners to strengthen MFFU’s overall organic presence while keeping the focus on creating content that earns attention first.
  • Identify opportunities for new web content, educational resources, and thought leadership that strengthen the brand over time.

Success Looks Like

• MyFundedFutures becomes one of the most recognizable and talked-about brands in the prop trading industry.
• Our social channels feel authentic, engaging, and community-driven—not overly promotional.
• The website content, social feeds, videos, and campaigns all feel like they come from the same brand.
• We consistently create content worth sharing, discussing, and amplifying through paid media.
• We build a repeatable content engine that supports both long-term brand growth and day-to-day marketing initiatives.

What We’re Looking For

• Someone who has helped grow brands not just social accounts.
• Ideal candidates have experience:
• Building content strategies that drive both brand awareness and business growth.
• Growing business or brand social channels (not just personal creator accounts).
• Creating content that consistently earns engagement and organic reach.
• Understanding what resonates with online communities and how trends translate into business opportunities.
• Collaborating with creators, designers, video teams, and marketers to bring ideas to life.
• Balancing creativity with data and business objectives.
• Bonus Points
• Experience in futures trading, prop firms, fintech, investing, sports betting, gaming, or similarly passionate online communities.
• Deep familiarity with X, YouTube, Discord, Reddit, TikTok, LinkedIn and other platforms where traders spend time.
• Experience helping a startup or challenger brand build a loyal community.
• Understanding of how organic content and paid media work together to accelerate growth.