Content Strategy Lead

Accountabilities

• Manage key areas of client content operations, ensuring high-quality execution of SEO-driven content strategies while collaborating with internal teams and external stakeholders.
• Strong project management, editorial judgment, and the ability to identify opportunities for continuous improvement.
• Develop detailed content briefs, outlines, strategic recommendations, and source guidance to support writers in producing high-performing content.
• Manage content calendars, editorial workflows, timelines, and production schedules across multiple enterprise-level client accounts.
• Edit and optimize long-form content, website copy, and blog materials to align with SEO best practices, brand voice, tone, and client objectives.
• Coordinate with remote writers, editors, and internal teams to ensure deadlines, quality standards, and campaign goals are consistently achieved.
• Conduct competitor research, content gap analysis, and keyword opportunity assessments to identify strategies that improve search performance.
• Lead brainstorming sessions, content ideation, and campaign planning to uncover opportunities for audience growth and engagement.
• Upload, format, and manage content within content management systems while ensuring accuracy and consistency.
• Support reporting efforts by analyzing campaign performance using analytics platforms and SEO tools.
• Collaborate with SEO, client services, and marketing teams to refine strategies and improve campaign outcomes.
• Recommend process improvements and innovative approaches to enhance content production efficiency and effectiveness.

Requirements

• A strong foundation in digital marketing, content strategy, SEO, and client-focused campaign execution.
• Highly organized, comfortable managing multiple priorities, and capable of combining creativity with measurable business results.
• Bachelor’s degree in marketing, communications, or a related field.
• 3-5 years of experience leading content marketing campaigns, preferably within a digital marketing agency or technology-focused environment.
• Experience managing SEO-focused content strategies and understanding how content supports the customer journey and sales funnel.
• Strong editorial skills, including proofreading, self-editing, AP style knowledge, and adapting content to different brand voices.
• Experience working with content management systems such as WordPress, Shopify, Django, or similar platforms.
• Proven ability to manage editorial calendars, production timelines, and multiple client deliverables simultaneously.
• Familiarity with SEO tools such as Ahrefs, SEMrush, BuzzSumo, BrightEdge, or similar platforms.
• Experience creating and executing email marketing campaigns and content initiatives.
• Strong understanding of SEO principles and the ability to demonstrate measurable content performance improvements.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to collaborate effectively in both independent and team-based environments.
• Results-oriented mindset with the ability to propose new ideas, test strategies, and adapt quickly in a high-growth setting.

Benefits

• Competitive base salary ranging from $70,000 to $85,000, depending on experience and skills.
• Discretionary annual bonus of up to 10% of annual salary.
• Comprehensive medical coverage options, including EPO, PPO, and HDHP plans.
• Dental and vision insurance.
• Flexible paid time off, plus paid parental leave programs.
• Health Savings Account (HSA), Healthcare Flexible Spending Account (FSA), and Dependent Care FSA options.
• Employer-paid short-term disability, life, and accidental death & dismemberment insurance.
• Employer-sponsored 401(k) retirement plan with Roth option.
• Home office technology stipend for remote employees.
• Employer-paid wellness resources, including access to mental health and wellbeing programs.
• Virtual healthcare support services.
• Optional pet insurance and supplemental insurance programs.
• Career development opportunities with structured growth paths across content leadership roles.
• Remote work flexibility within the United States.