Strategic Content Lead
MJH Life Sciences® · Cranbury, NJ · 1 wk ago
HybridMarketing$90k–$100k/yrFull-time
About the role
The Strategic Content Lead is a senior content strategist responsible for shaping the high-level direction, influence, and execution of content across an entire therapeutic vertical, and serving as a recognizable brand ambassador externally.
Responsibilities
- Set the content direction and strategy for your therapeutic area (e.g., Oncology, Neurology, Cardiology, Dermatology).
- Oversee all content producers, content franchises, partner programs, and high-impact initiatives within the vertical.
- Ensure that content aligns with audience needs, clinical trends, brand positioning, and enterprise-wide goals.
- Build, optimize, and oversee an enterprise-level KOL ecosystem across your specialty, with MJH’s signature white-glove service always on full display.
- Define strategic faculty engagement plans, ensuring depth, diversity, and the right mix of experts for premium programs and large-scale initiatives.
- Develop long-term relationships with top-tier KOLs, clinical trial investigators, society leaders, and industry influencers.
- Create major content products—premium video programs, recurring franchises, expert panels, congress series, and social-first formats.
- Lead content experimentation and pilot new models that modernize clinician engagement.
- Identify cross-brand opportunities and develop new initiatives that drive influence and scale across the enterprise.
- Lead and mentor Content Producers and Content Associates.
- Provide coaching, performance feedback, goal-setting, and succession planning.
- Assign resources strategically based on product demand, vertical priorities, and business needs.
- Leverage analytics and audience insights to refine calendars, optimize engagement, and maintain consistently high editorial quality.
- Ensure best-in-class practices for SEO, AEO, UX, and platform-specific performance.
- Collaborate with VP of Content Strategy, Project Management, Business Development, and other stakeholders to support enterprise initiatives.
- Play a key role in high-level client interactions, KOL recruitment strategy, and market differentiation efforts.
- Pilot new tools, workflows, and formats that advance the department’s capabilities.
Requirements
- Advanced scientific degree strongly preferred (MS, MPH, PharmD, PhD, MD, or equivalent).
- Bachelor’s degree in Journalism, Communications, Life Sciences, or related field required.
- 5–8+ years in medical communications, clinical content strategy, healthcare journalism, or a related field.
- Proven experience leading content teams, managing KOL partnerships, and producing complex multimedia programs.
- Demonstrated success overseeing content strategy at a therapeutic area or portfolio level.
Qualifications
- Strong scientific and clinical acumen; ability to translate data into strategic content direction.
- Leadership experience guiding multi-level content teams.
- Exceptional communication skills—written, verbal, and on-camera.
- Deep understanding of clinical research, pipeline developments, and healthcare industry trends.
- Expertise in developing and scaling omnichannel content products.
- Forward-thinking mindset with fluency in emerging tools (AI, digital video, social-first formats).
- Charismatic communicator with strong interpersonal instincts.
- Comfortable initiating conversations with high-profile experts and navigating complex stakeholder dynamics.
- Comfortable working cross-functionally in a fast-paced, highly collaborative environment.
Skills
- Strong scientific and clinical acumen; ability to translate data into strategic content direction.
- Leadership experience guiding multi-level content teams.
- Exceptional communication skills—written, verbal, and on-camera.
- Deep understanding of clinical research, pipeline developments, and healthcare industry trends.
- Expertise in developing and scaling omnichannel content products.
- Forward-thinking mindset with fluency in emerging tools (AI, digital video, social-first formats).
- Charismatic communicator with strong interpersonal instincts.
- Comfortable initiating conversations with high-profile experts and navigating complex stakeholder dynamics.
- Comfortable working cross-functionally in a fast-paced, highly collaborative environment.
Benefits
- Hybrid work schedule
- Health insurance through Cigna (medical & dental)
- Vision coverage through VSP
- Pharmacy benefits through Optum
- RxFSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
- 401(k) and Roth 401(k) with company match
- Pet discount program with PetAssure
- Norton LifeLock identity theft protection
- Employee Assistance Program (EAP) through NYLGBS
- Fertility benefits through Progyny
- Commuter benefits
- Company-paid Short-Term and Long-Term Disability
- Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
- Discounts and rewards through BenefitHub