Strategic Content Lead
for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)
- Use - for lists,
for prose
- Do NOT repeat job title as heading
- Do NOT put Job ID/requisition numbers as headings
- Preserve ALL substantive information
- Remove boilerplate (EEO, legal, scam warnings, application instructions)
- Include section ONLY when real specific content exists
- Never emit heading followed by filler/placeholder text
- Never create Pay/Schedule/Benefits sections unless posting actually states them
- Output ONLY HTML fragment, no html/body, no markdown fences
Let me parse the content:
1. Pay Range: $93,600 - $140,400. This is a Pay section.
2. The long paragraph about BCBSRI culture, benefits, etc. This could be "About the company" or "Benefits". But the rules say use headings like Benefits, Pay, Schedule. The posting describes benefits: flexible work arrangements, remote/hybrid, paid time off, tuition reimbursement, student-loan repayment, health/dental/vision insurance, mental health programs, competitive pay, bonuses, investment plans, employee development, paid volunteer time. That's substantive benefits content. So I should include a Benefits section.
3. "Why This Job Matters" - this is essentially "About the role". I'll use
About the role
and put the prose in .
4. "What You Will Do" - Responsibilities. This is a list of bullet points (they are separated by periods but each starts with a verb). I'll make a
with each as - .
5. "What You Need To Succeed" - Requirements/Qualifications. This is a list of bullet points. I'll make a
.
6. "The Extras" - Experience in health insurance industry. This could be "Preferred Qualifications" or just an additional note. Since it's a single item, maybe include as a list under a heading like "Preferred Qualifications" or "Additional Requirements". The rules mention "Qualifications" as a heading. I'll use "Preferred Qualifications" as a subheading? But the allowed headings are: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. "Qualifications" is allowed. I could put "The Extras" under Qualifications or as a separate "Preferred Qualifications". Since it's a single item, maybe include as a list under "Qualifications" but the main qualifications are already there. I'll create a "Preferred Qualifications" heading? Not in the allowed list. The allowed list includes "Qualifications". I could have two sections: "Requirements" and "Qualifications"? But the posting has "What You Need To Succeed" which is requirements. "The Extras" is additional preferred experience. I'll create a "Preferred Qualifications" section using Preferred Qualifications
? The rules say use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says "e.g." so maybe other headings are allowed? But they prefer those. I'll use "Qualifications" for the main list and maybe "Additional Qualifications" for the extras? But to keep it simple, I'll include the extras as a separate list under a heading "Preferred Qualifications". However, the rules say "include a section ONLY when the posting has real, specific content for it". The extras is real content. I'll use Preferred Qualifications
as it's not in the example but seems appropriate. Alternatively, I could fold it into the Requirements list as a last item. But it's separate in the posting. I'll create a separate section.
7. Location and schedule info: "Location: Role BCBSRI is headquartered in downtown Providence... We actively support associate well-being and work/life balance and offer the following schedules, based on role: In-office: onsite 5 days per week Hybrid: onsite 2-4 days per week Remote: onsite 0-1 days per week. Permitted to reside in the following states..." This is Schedule and Location. The rules allow Schedule heading. I'll create a Schedule section with the schedule options. Also location info could be part of Schedule or a separate "Location" heading? Not in the example list. I'll include location in the Schedule section as prose.
8. The EEO boilerplate at the end should be removed.
Now, I need to ensure I don't duplicate headings. The posting doesn't have a job title in the text provided (the user didn't give a title). The instruction says "Do NOT repeat the job title as a heading (the page already shows it)". So I won't include a title heading.
Now, structure:
- Pay section: Pay
with
Pay Range: $93,600.00 - $140,400.00
- Benefits section: Benefits
with a list of benefits. The prose describes many benefits. I'll extract each benefit as a list item. The text: "flexible work arrangements that include remote and hybrid opportunities and paid time off. We provide tuition reimbursement and assist with student-loan repayment. We offer health, dental, and vision insurance as well as programs that support your mental health and well-being. We pay competitively, offer bonuses and investment plans, and are committed to growing and developing our employees. ... associates receive additional paid time to volunteer." I'll create a with each benefit.
- About the role: About the role
with the "Why This Job Matters" prose.
- Responsibilities: Responsibilities
with the "What You Will Do" list.
- Requirements: Requirements
with the "What You Need To Succeed" list.
- Preferred Qualifications: Preferred Qualifications
with "Experience in the health insurance industry".
- Schedule: Schedule
with the schedule options and location info.
Now, I need to write the HTML fragment.
Let me craft each section.
Pay:
Pay
Pay Range: $93,600.00 - $140,400.00
Benefits:
Benefits
- Flexible work arrangements including remote and hybrid opportunities
- Paid time off
- Tuition reimbursement
- Student-loan repayment assistance
- Health, dental, and vision insurance
- Mental health and well-being programs
- Competitive pay, bonuses, and investment plans
- Employee growth and development opportunities
- Paid volunteer time
About the role:
About the role
Lead enterprise editorial strategy and content development for consumer-facing and stakeholder communications across traditional and digital channels. Translate business priorities into clear, compliant, audience-centered content that supports growth, retention, member experience, brand trust, digital effectiveness, and operational efficiency. Provide strategic content leadership for assigned portfolios; establish editorial standards and governance; oversee research, legal reviews, interviews, and create scripts for video production. Ensure content is accurate, accessible, consistent with brand voice and tone, and aligned to the audience, channel, and business objective.
Responsibilities:
Responsibilities
- Own the content strategy and editorial plan for assigned enterprise portfolios, aligning messaging to business priorities, audience needs, channel requirements, and measurable engagement goals.
- Partner with business stakeholders to develop clear, compliant communications that support growth, retention, member understanding, brand trust, affordability, care navigation, and member experience.
- Lead development of campaign, web, publication, product, sales enablement, member, employer, broker, and corporate storytelling content, including audio and video, as applicable to the assigned portfolio.
- Establish and apply brand voice, tone, editorial, accessibility, and content governance standards; ensure consistency across channels and reuse approved messaging to reduce duplication and rework.
- Lead web content strategy and digital content effectiveness, including information architecture, user experience, accessibility, and search-oriented content practices, in partnership with Digital and Web teams.
- Write, edit, proofread, and approve content for accuracy, clarity, grammar, brand alignment, audience relevance, and legal, regulatory, or compliance requirements; provide reciprocal proofing support across the content team.
- Lead complex editorial projects involving graphic designers, communications managers, subject matter experts, Legal, Compliance, Product, Sales, Clinical, Care Management, Digital, Web, executive stakeholders, agencies, and other partners.
Requirements:
Requirements
- Bachelor's Degree in English, Communications, Journalism or related field; or an equivalent combination of education and work experience
- Seven or more years of experience in copywriting or editorial services or developing corporate communications or marketing communications
- Knowledge of content strategy, copywriting, editing, research, content governance, accessibility, digital user experience, advertising, change management, and health-related communications
- Knowledge of corporate storytelling and communications for external audiences, including members, employers, brokers, community partners, and other stakeholders
- Ability to convert business strategy into action-oriented objectives and measurable results
- Ability to build consensus and provide strategic counsel across business, creative, digital, legal, compliance, and executive stakeholders
- Ability to apply audience, channel, accessibility, regulatory, and brand requirements to high-volume, high-impact content
- Knowledge of internal/employee communications
- Understanding of layout and design process
- Strong business acumen and political savvy
- Ability to lead and manage complex, concurrent projects with distinct stakeholders, review cycles, approval requirements, and business outcomes
- Ability to think creatively and to drive innovation
- Ability to collaborate while dealing with complex situations
- Ability to motivate, lead and inspire a diverse group to a common goal/solution with multiple stakeholders
- Strong negotiating, influencing, and consensus-building skills
- Ability to mentor, coach and provide guidance to others
Preferred Qualifications:
Preferred Qualifications
- Experience in the health insurance industry
Schedule:
Schedule
BCBSRI is headquartered in downtown Providence, conveniently located near the train station and bus terminal. The following schedules are offered based on role:
- In-office: onsite 5 days per week
- Hybrid: onsite 2-4 days per week
- Remote: onsite 0-1 days per week
Permitted to reside in the following states, pending approval from the Human Resources Department:
for prose - Do NOT repeat job title as heading - Do NOT put Job ID/requisition numbers as headings - Preserve ALL substantive information - Remove boilerplate (EEO, legal, scam warnings, application instructions) - Include section ONLY when real specific content exists - Never emit heading followed by filler/placeholder text - Never create Pay/Schedule/Benefits sections unless posting actually states them - Output ONLY HTML fragment, no html/body, no markdown fences Let me parse the content: 1. Pay Range: $93,600 - $140,400. This is a Pay section. 2. The long paragraph about BCBSRI culture, benefits, etc. This could be "About the company" or "Benefits". But the rules say use headings like Benefits, Pay, Schedule. The posting describes benefits: flexible work arrangements, remote/hybrid, paid time off, tuition reimbursement, student-loan repayment, health/dental/vision insurance, mental health programs, competitive pay, bonuses, investment plans, employee development, paid volunteer time. That's substantive benefits content. So I should include a Benefits section. 3. "Why This Job Matters" - this is essentially "About the role". I'll use
About the role
and put the prose in. 4. "What You Will Do" - Responsibilities. This is a list of bullet points (they are separated by periods but each starts with a verb). I'll make a
- with each as
- .
5. "What You Need To Succeed" - Requirements/Qualifications. This is a list of bullet points. I'll make a
- .
6. "The Extras" - Experience in health insurance industry. This could be "Preferred Qualifications" or just an additional note. Since it's a single item, maybe include as a list under a heading like "Preferred Qualifications" or "Additional Requirements". The rules mention "Qualifications" as a heading. I'll use "Preferred Qualifications" as a subheading? But the allowed headings are: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. "Qualifications" is allowed. I could put "The Extras" under Qualifications or as a separate "Preferred Qualifications". Since it's a single item, maybe include as a list under "Qualifications" but the main qualifications are already there. I'll create a "Preferred Qualifications" heading? Not in the allowed list. The allowed list includes "Qualifications". I could have two sections: "Requirements" and "Qualifications"? But the posting has "What You Need To Succeed" which is requirements. "The Extras" is additional preferred experience. I'll create a "Preferred Qualifications" section using
- Flexible work arrangements including remote and hybrid opportunities
- Paid time off
- Tuition reimbursement
- Student-loan repayment assistance
- Health, dental, and vision insurance
- Mental health and well-being programs
- Competitive pay, bonuses, and investment plans
- Employee growth and development opportunities
- Paid volunteer time
- Own the content strategy and editorial plan for assigned enterprise portfolios, aligning messaging to business priorities, audience needs, channel requirements, and measurable engagement goals.
- Partner with business stakeholders to develop clear, compliant communications that support growth, retention, member understanding, brand trust, affordability, care navigation, and member experience.
- Lead development of campaign, web, publication, product, sales enablement, member, employer, broker, and corporate storytelling content, including audio and video, as applicable to the assigned portfolio.
- Establish and apply brand voice, tone, editorial, accessibility, and content governance standards; ensure consistency across channels and reuse approved messaging to reduce duplication and rework.
- Lead web content strategy and digital content effectiveness, including information architecture, user experience, accessibility, and search-oriented content practices, in partnership with Digital and Web teams.
- Write, edit, proofread, and approve content for accuracy, clarity, grammar, brand alignment, audience relevance, and legal, regulatory, or compliance requirements; provide reciprocal proofing support across the content team.
- Lead complex editorial projects involving graphic designers, communications managers, subject matter experts, Legal, Compliance, Product, Sales, Clinical, Care Management, Digital, Web, executive stakeholders, agencies, and other partners.
- Bachelor's Degree in English, Communications, Journalism or related field; or an equivalent combination of education and work experience
- Seven or more years of experience in copywriting or editorial services or developing corporate communications or marketing communications
- Knowledge of content strategy, copywriting, editing, research, content governance, accessibility, digital user experience, advertising, change management, and health-related communications
- Knowledge of corporate storytelling and communications for external audiences, including members, employers, brokers, community partners, and other stakeholders
- Ability to convert business strategy into action-oriented objectives and measurable results
- Ability to build consensus and provide strategic counsel across business, creative, digital, legal, compliance, and executive stakeholders
- Ability to apply audience, channel, accessibility, regulatory, and brand requirements to high-volume, high-impact content
- Knowledge of internal/employee communications
- Understanding of layout and design process
- Strong business acumen and political savvy
- Ability to lead and manage complex, concurrent projects with distinct stakeholders, review cycles, approval requirements, and business outcomes
- Ability to think creatively and to drive innovation
- Ability to collaborate while dealing with complex situations
- Ability to motivate, lead and inspire a diverse group to a common goal/solution with multiple stakeholders
- Strong negotiating, influencing, and consensus-building skills
- Ability to mentor, coach and provide guidance to others
- Experience in the health insurance industry
- In-office: onsite 5 days per week
- Hybrid: onsite 2-4 days per week
- Remote: onsite 0-1 days per week
Preferred Qualifications
? The rules say usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says "e.g." so maybe other headings are allowed? But they prefer those. I'll use "Qualifications" for the main list and maybe "Additional Qualifications" for the extras? But to keep it simple, I'll include the extras as a separate list under a heading "Preferred Qualifications". However, the rules say "include a section ONLY when the posting has real, specific content for it". The extras is real content. I'll use
Preferred Qualifications
as it's not in the example but seems appropriate. Alternatively, I could fold it into the Requirements list as a last item. But it's separate in the posting. I'll create a separate section. 7. Location and schedule info: "Location: Role BCBSRI is headquartered in downtown Providence... We actively support associate well-being and work/life balance and offer the following schedules, based on role: In-office: onsite 5 days per week Hybrid: onsite 2-4 days per week Remote: onsite 0-1 days per week. Permitted to reside in the following states..." This is Schedule and Location. The rules allow Schedule heading. I'll create a Schedule section with the schedule options. Also location info could be part of Schedule or a separate "Location" heading? Not in the example list. I'll include location in the Schedule section as prose. 8. The EEO boilerplate at the end should be removed. Now, I need to ensure I don't duplicate headings. The posting doesn't have a job title in the text provided (the user didn't give a title). The instruction says "Do NOT repeat the job title as a heading (the page already shows it)". So I won't include a title heading. Now, structure: - Pay section:Pay
withPay Range: $93,600.00 - $140,400.00
- Benefits section:Benefits
with a list of benefits. The prose describes many benefits. I'll extract each benefit as a list item. The text: "flexible work arrangements that include remote and hybrid opportunities and paid time off. We provide tuition reimbursement and assist with student-loan repayment. We offer health, dental, and vision insurance as well as programs that support your mental health and well-being. We pay competitively, offer bonuses and investment plans, and are committed to growing and developing our employees. ... associates receive additional paid time to volunteer." I'll create a- with each benefit.
- About the role:
About the role
with the "Why This Job Matters" prose. - Responsibilities:Responsibilities
with the "What You Will Do" list. - Requirements:Requirements
with the "What You Need To Succeed" list. - Preferred Qualifications:Preferred Qualifications
with "Experience in the health insurance industry". - Schedule:Schedule
with the schedule options and location info. Now, I need to write the HTML fragment. Let me craft each section. Pay:Pay
Pay Range: $93,600.00 - $140,400.00
Benefits:Benefits
About the role
Lead enterprise editorial strategy and content development for consumer-facing and stakeholder communications across traditional and digital channels. Translate business priorities into clear, compliant, audience-centered content that supports growth, retention, member experience, brand trust, digital effectiveness, and operational efficiency. Provide strategic content leadership for assigned portfolios; establish editorial standards and governance; oversee research, legal reviews, interviews, and create scripts for video production. Ensure content is accurate, accessible, consistent with brand voice and tone, and aligned to the audience, channel, and business objective.
Responsibilities:Responsibilities
Requirements
Preferred Qualifications
Schedule
BCBSRI is headquartered in downtown Providence, conveniently located near the train station and bus terminal. The following schedules are offered based on role:
Permitted to reside in the following states, pending approval from the Human Resources Department: