Channel and Partner Marketing Specialist

Position Overview

This role supports the execution of enablement programs and joint go-to-market campaigns across Paylocity's partner ecosystem, spanning technology and marketplace partners, as well as channel referral partners.

Primary Responsibilities

• Support the execution of enablement programs and joint go-to-market initiatives for Paylocity’s technology and marketplace partners, aligned to broader partner marketing strategy.
• Translate partner value propositions into seller and partner ready enablement assets, including sales decks, campaign toolkits, messaging frameworks, and training materials.
• Collaborate with Product and Marketing to help bring integration and marketplace stories to life in clear, compelling ways sellers and partners can execute.
• Partner with the Web team to support marketplace programs, including partner listings, content updates, and promotional initiatives that improve visibility and engagement.
• Work closely with Business Development to support campaign execution tied to strategic partner initiatives and GTM motions.
• Absorb and provide feedback on engagement, utilization, and campaign performance to support ongoing optimization.

Channel Referral Partner Enablement & Campaign Support

• Execute channel enablement campaigns supporting Paylocity’s referral partner ecosystem, including brokers, human resources consultants, accountants, and other channel partners.
• Support the creation and maintenance of seller and partner facing enablement resources that help activate referral partners and drive referral-based revenue.
• Build and update channel campaign materials such as sales assets, campaign kits, messaging guides, and promotional tools.
• Collaborate with Sales and Business Development to support priority channel initiatives, vertical campaigns, and referral programs.
• Absorb and provide feedback on adoption and usage of channel enablement assets to support continuous improvement.

Cross Functional Execution & Program Support

• Serve as an execution focused partner to Sales, Business Development, Product, Marketing, and Web, helping bring partner marketing initiatives to life.
• Coordinate timelines, assets, and stakeholders across multiple initiatives while maintaining speed, quality, and attention to detail.
• Contribute to process documentation, optimization, and standardization efforts to help scale partner marketing execution.
• Operate with a collaborative, solutions-oriented mindset while supporting sellers, partners, and internal stakeholders.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• 2 years of experience supporting partner marketing, channel marketing, or B2B marketing initiatives.
• PREFERRED: 2 years’ experience in SaaS, technology or major account payroll, HR, and time and attendance solutions, as well as large, complex organizations.