Channel Marketing Specialist

About the Role

The Channel Marketing Specialist is part of the North American Marketing Department and plays a crucial role in the execution of channel marketing strategies and campaigns for a specific brand. This position requires a creative, detail-oriented, and proactive individual who can manage multiple projects and collaborate effectively with cross-functional teams. It reports directly to the Business Development and Marketing Manager for the brand. Join a high-performing, award winning team and make an impact!

Responsibilities

• Assist in the development and execution of brand marketing strategies and campaigns.
• Create and manage content for various marketing channels including: social media, e-mail marketing, websites, print materials, telemarketing, webinars, and more.
• Contribute to planning and execution of channel shows and events.
• Monitor and analyze the performance of marketing campaigns and contests, providing insights and recommendations for optimization.
• Maintain and update the brand's presence on digital platforms, ensuring consistency in messaging and visuals.
• Collaborate with the creative design team to develop engaging and effective marketing materials.
• Assist in managing relationships with external partners and internal stakeholders.
• Monitor marketing budgets and expenses, ensuring efficient allocation of resources and cash flow.
• Stay current with the latest marketing trends, tools, and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in brand marketing, digital marketing, product marketing, or related role.
• Understanding of digital marketing, social media, content creation, demand generation, and lead generation strategies.
• Excellent written and verbal communication skills.
• Ability to work in a team environment.
• Analytical skills with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Understanding of channel or distribution models.
• Knowledge of POS, AIDC, Networking, or edge technologies.
• Experience working with Value-Added Resellers, Independent Software Vendors, and vendors.
• Knowledge of Hubspot, Click-up, Canva, Oracle, Power BI.
• Comprehension of accounting principles for budgets, MDF, or Co-op marketing funds.

Competencies

• Concentration: Can manage multiple tasks and projects, and has the ability to prioritize workload. Maintains focus on primary tasks to meet deadlines and advance projects.
• Goal-Oriented: Capable of establishing goals and deliverables, constructing plans, and executing with minimal supervision.
• Interpersonal Skills & Communication: Comfortable working with customers directly and corresponding through multiple modes of communication including virtual, phone, e-mail, and in-person. Can work independently on projects and within a team environment.
• Presentation: Ability to stand up in front of a group of people, and share information and insights about the business.
• Proficient with the Microsoft Office Suite and Power BI: Has an intermediate knowledge of Excel including how to do vlookups, addition, subtraction, multiplication, and division. Has intermediate knowledge of Word and can build presentations in PowerPoint.

Schedule & Travel

• Must be able to work a hybrid model reporting into the office 2 consistent days per week to collaborate with the team and 3 days from home office. Standard business hours Mon-Fri. (Onboarding and training will require more days in office)
• Travel is 5-10%. Passport required for occasional travel out of country to events.