Channel Marketing Specialist

About the role

The Channel Marketing Specialist drives winning marketing programs to increase ASUS' market share in North America. This role supports the development and execution of marketing strategies aimed at driving sales and expanding the reach of ASUS products through channel partners, distributors, and partner marketing initiatives. The position works closely with the sales team and collaborates with internal teams and external partners to create and implement marketing campaigns, materials, and resources that support business growth and strengthen partner relationships.

Responsibilities

• Assist in planning and executing marketing campaigns targeting channel partners to generate leads, increase brand awareness, and drive sales.
• Develop and maintain strong relationships with key partners by providing updates on product launches, campaigns, and promotional opportunities.
• Understand business objectives and growth plans and proactively develop marketing programs and initiatives to increase ASUS business in North America.
• Coordinate and deliver training sessions or webinars to educate partners on new products, marketing programs, and sales tactics.
• Ensure partners are well-equipped with the knowledge and resources necessary to effectively promote ASUS products.
• Localize, customize, and assist in developing sales and marketing tools for channel customers.
• Execute and administer channel marketing programs and partner programs while monitoring, recording, and analyzing ROI.
• Support trade shows, partner events, commercial events, webinars, sales training sessions, and MDF marketing activities.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
• 2+ years of B2B marketing experience in channel marketing, product marketing, digital marketing, or related fields.

Preferred Qualifications

• Experience in technology or consumer electronics industries.
• Experience supporting channel programs, partner marketing programs, or trade shows/event marketing initiatives.
• Experience with digital marketing, eCommerce, or social media marketing is a plus.

Skills

• Strong written and verbal communication skills with the ability to develop compelling marketing materials.
• Working knowledge of Microsoft Office, Outlook, Google for Work, and Salesforce.com.
• Understanding of the technology ecosystem and channel business preferred.
• Strong initiative with the ability to work independently or collaboratively in a fast-paced environment.
• Ability to build strong rapport with customers and partners.
• Strong negotiation and relationship management skills.
• Strong organizational and priority-setting skills with the ability to multitask in a dynamic environment.
• Excellent written and verbal communication skills in English.

Working Conditions

• Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time.
• 30% travel, domestically and to Canada.
• Must have flexibility for occasional weekend work for events.

Pay

$70,304 – $90,000 annually for this role working in the Fremont, California office. The final amount will be determined based on qualifications and experience of the candidate.

Benefits

• Bonuses
• Medical, dental, and vision insurance
• Life insurance and AD&D insurance
• Paid Time Off
• EAP (Employee Assistance Program)
• 401(k)