Channel Marketing Specialist

About the role

This is an exciting, high-profile position ideal for someone who wants to amplify our brand and products with our channel partners. As a Channel Marketing Associate, you will work closely with our sales and broader teams, distribution and vendor partners, who help execute and support our strategic programs.

Responsibilities

• Evaluate and optimize channel marketing strategies; execute tailored marketing plans for assigned accounts.
• Manage and execute campaign communications and build strong, ongoing relationships with channel partners.
• Analyze market trends, customer behavior, and competitive activity to inform strategy and drive performance.
• Measure campaign effectiveness, report results, and provide actionable recommendations for improvement.
• Own the management and execution of Market Development Funds (MDF) programs for channel partners.
• Lead merchandise and display programs to increase brand visibility and support stocking initiatives.
• Plan, execute, and track promotional campaigns from concept through performance reporting.
• Collaborate cross-functionally to deploy channel marketing initiatives aligned with business goals.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field, with 1-3 years of experience in channel marketing, sales, or account management.
• Experience in distribution, lighting, or a related B2B industry preferred.
• Strong communication skills and the ability to work well with internal teams and external partners.
• Ability to adjust communication style to different audiences and handle changing priorities professionally (critical for managing distributor relationships and cross-functional priorities).
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Ability to work independently, take ownership of assigned tasks, and follow through on deliverables.
• Comfort working with data, basic reporting, and using results to support decisions.
• Proficient in Microsoft Office (Excel, Word, PowerPoint); working knowledge of Adobe Creative Suite, Canva or similar design tools preferred.
• Experience executing marketing plans that drive awareness, engagement, and lead generation across digital and offline channels.
• Working knowledge of current marketing tools, platforms, and performance tracking methods.

Core Competencies

• Strategic thinking and problem-solving.
• Ability to influence without authority as an individual contributor.
• Strong collaboration and relationship-building skills.
• Clear, concise verbal, written, and visual communication.
• Resilient, adaptable, and positive in a fast-changing environment.
• Strong organizational skills and attention to detail.

Additional

• Ability to travel 10–15% for partner meetings, events, and tradeshows.