Campaign Manager, Creator Partnerships

About the role

The Manager, Creator Partnerships on the Creator Sales team plays a critical role in developing creator-led advertising solutions for brands and agencies. The primary focus is supporting the pre-sale process by translating marketing objectives into strategic creator recommendations, media plans, and partnership opportunities across WME's creator roster. This role involves working closely with sales, agents, and creators to develop compelling programs that drive revenue growth, while also supporting campaign execution and optimization throughout the partnership lifecycle.

Qualifications

• 5–8 years of experience in media sales planning, account management, brand partnerships, creator marketing, influencer marketing, digital media, or integrated marketing strategy.
• Demonstrated experience developing media plans, creator recommendations, and strategic partnership proposals for brands and agencies.
• Strong understanding of creator monetization, sponsorship pricing, digital advertising economics, and integrated partnership structures.
• Deep understanding of the pre-sale process, particularly within the direct response advertising ecosystem; existing agency relationships and familiarity are a strong plus.
• Ability to effectively communicate creator value propositions, pricing, and partnership recommendations to brands, agencies, creators, agents, and internal stakeholders.
• Consultative approach with the ability to guide senior marketing leaders and translate business objectives, audience insights, and performance data into actionable recommendations.
• Proven experience evaluating opportunities, negotiating partnership structures, and managing multiple concurrent sales opportunities throughout the deal cycle, including both transactional and upfront partnerships.
• Experience supporting the execution and optimization of creator campaigns across YouTube and other digital platforms, with a strong understanding of campaign workflows and performance measurement.
• Exceptional project management and organizational skills, with the ability to manage competing priorities in a fast-paced environment.
• Analytical mindset with experience leveraging creator analytics, audience data, and performance insights to inform recommendations and measure success.
• Excellent written and verbal communication skills, with experience developing client presentations, sales materials, strategic recommendations, creative briefs, and campaign recaps.

Attributes

• Highly motivated, competitive, and collaborative, with a track record of exceeding expectations and driving results.
• Professional presence with the ability to confidently interact with brands, agencies, creators, agents, and senior internal stakeholders.
• Nimble and adaptable, with the ability to thrive in a fast-paced, evolving environment and make sound decisions under pressure.
• Positive, curious, and solutions-oriented, with a demonstrated ability to build trust and cultivate strong internal and external relationships.
• Self-starter mentality with a willingness to take ownership, navigate ambiguity, and proactively identify opportunities for improvement and growth.
• Strong team-first mindset, balancing individual accountability with a collaborative approach to achieving shared business objectives.