BUSINESS DEVELOPMENT REPRESENTATIVE/GREATER NEW ORLEANS REGION

About the Hospital

River Oaks Hospital, a UHS affiliated facility located in metropolitan New Orleans, Louisiana, is a private psychiatric hospital serving adults, adolescents, and children. Since 1970, River Oaks has provided specialized treatment for acute psychiatric illness, dual diagnosis, alcohol and drug detoxification, trauma-based disorders, compulsive behaviors, and eating disorders. The 14-acre campus offers services at all levels of care, including inpatient, day or partial hospitalization, outpatient, and intensive outpatient programs.

About the Role

The Business Development & Marketing Representative acts as an advocate for River Oaks Hospital, promoting services to organizations and developing referral relationships. This position reports to the Director of Business Development and collaborates with other departments to ensure effective and efficient marketing efforts.

Responsibilities

• Identify and engage potential leads through outbound prospecting, cold outreach, social selling, and participation in industry events.
• Develop and execute marketing campaigns across digital, social media, and print channels to promote products and services.
• Conduct market research and analysis to identify target audiences, consumer trends, and competitor activities, using insights to inform marketing strategies.
• Implement and execute the network marketing strategy by promoting River Oaks Hospital to organizations to educate them on services.
• Develop and establish relationships with local organizations, hospitals, and providers to generate new sources of referral business.
• Maintain and build upon existing relationships with current organizations, hospitals, and providers to ensure continual referral business.
• Maintain updated documentation of all interactions with businesses and provide updates to the Director for review.
• Assist with the organization and oversight of business-related events (e.g., trade shows, community engagement, networking).
• Complete additional projects and tasks as assigned.

Requirements

• Bachelor’s degree in marketing, business, or a related field required. Experience may be evaluated on a case-by-case basis in lieu of a degree.
• Minimum of 3 years of documented experience in referral development, account management, sales growth, and physician relationships.
• Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
• Valid Driver’s License.

Skills

• Skilled in lead generation, account-based marketing, digital advertising, CRM management, client relationship development, and brand growth strategies that drive measurable revenue.
• Exceptional verbal and written communication skills with the ability to convey complex ideas clearly and persuasively.
• Self-motivated, resilient, and adaptable, with a proactive mindset and ability to overcome objections and adapt strategies based on performance data.
• Creativity and problem-solving skills to develop engaging marketing content and campaigns.
• Analytical skills to interpret market data and campaign metrics.
• Previous experience in a psychiatric hospital or related human service field preferred.

Benefits

• Competitive compensation and generous paid time off.
• Excellent medical, dental, vision, and prescription drug plans.
• 401(k) with company match and discounted stock plan.
• Career development opportunities within UHS and its 300+ subsidiaries.
• Employee assistance program.
• Flexible spending account and health savings account.
• Life insurance.
• Referral program.

Schedule

• Monday to Friday.
• Weekends as needed.

Territory

Greater New Orleans Region.