Business Development Representative for OTP Clinics (Mid Atlantic)

Responsibilities

• Create and execute a regional business development plan aligned with BayMark and business line strategic growth goals.
• Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
• Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
• Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
• Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.
• Drive measurable patient growth through referral development, outreach, and relationship management.
• Expand referral network: Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners.
• Account management: Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement and ongoing follow-up to support sustained patient access and program growth.
• Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).
• Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care.
• Collaborate with internal teams to coordinate follow-up calls, share updated program information, and remove barriers to re-entry.
• Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re-entry, and access to care.
• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith-based and recovery organizations.
• Represent BayMark and associated brands at community and professional events and conferences.
• Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of services.
• Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows.
• Lead and participate in team calls and meetings, sharing outreach insights and recommendations.
• Collaborate with Marketing on print materials, advertising strategies, website updates, SEO initiatives, and social media visibility.
• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
• Maintain up-to-date tracking of outreach activity, referral sources, admissions generated, and partner engagement within CRM tools.
• Monitor and report referral-to-admission conversion rates and identify improvement opportunities.
• Collaborate with Admissions, Operations, and Leadership to implement corrective actions when targets are not met.
• Present updates during performance review meetings on regional growth and referral trends.

Qualifications

• Bachelor’s degree preferred.
• 2–3 years of successful sales or business development experience (healthcare preferred).
• Strong communication, follow-up, and relationship management skills.
• Proven ability to achieve measurable growth goals.
• Experience in patient engagement, reactivation, or retention preferred.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• Professional representation of BayMark Health Services.
• Understanding of HIPAA and healthcare marketing compliance requirements.
• Demonstrates understanding and compliance with federal and state laws including: Federal Anti-Kickback Statute, Eliminating Kickbacks in Recovery Act, False Claims Act, Civil Monetary Penalties Law, and HIPAA marketing provisions.
• Valid driver’s license with acceptable driving record.
• Ongoing MVR verification per policy F&A-115.
• Satisfactory references.
• Satisfactory criminal background check.
• Satisfactory drug screen.