Business Development Manager – Home Care

Essential Duties and Responsibilities

• Develop and maintain strong relationships with referral sources such as hospitals, skilled nursing facilities, assisted living communities, physicians' offices, case managers, and community organizations.
• Conduct regular onsite visits, presentations, lunches, and outreach activities to promote agency services.
• Identify new market opportunities, emerging partnerships, and community events to expand network reach.
• Maintain a proactive outreach plan with weekly, monthly, and quarterly goals.
• Respond promptly to incoming inquiries from potential clients and families.
• Conduct initial needs assessments and explain available home care services in a clear, compassionate manner.
• Congnorate and schedule in-home assessments with the clinical/administrative team.
• Follow up with prospective clients consistently to increase conversion rates.
• Meet or exceed sales and referral targets set by the agency.
• Represent the agency professionally at networking events, senior expos, health fairs, and community meetings.
• Distribute marketing materials and ensure all outreach collateral is up-to-date.
• Collaborate with the marketing team on campaigns, promotions, and social media initiatives.
• Track outreach efforts, referral data, and lead activity in CRM or agency documentation systems.
• Prepare weekly sales reports and updates for leadership.
• Maintain accurate records of meetings, contacts, and follow-up actions.

Qualifications

• A high school diploma required; an associate or bachelor’s degree in marketing, business, social services, or related field preferred.
• Minimum 3 to 5 years of sales experience, preferably in healthcare, senior services, homecare, or related industries.
• Existing relationships with local healthcare providers is a strong plus.
• Valid driver’s license, clean driving record, and reliable transportation.
• Strong communication, presentation, and relationship-building skills.
• Comfortable meeting weekly outreach activity goals and tracking performance.
• Ability to work independently, manage schedules, and prioritize effectively.
• Compassionate, patient, and able to connect with seniors and their families.
• Basic proficiency with CRM software, Microsoft Office, email, and mobile apps.

Working Conditions

• Frequent travel throughout the service area for outreach and meetings.
• Occasional evening or weekend events depending on networking or referral opportunities.
• Physical Requirements: Ability to sit, stand, walk, and drive for extended periods. Ability to lift up to 20 lbs for marketing materials or event supplies.

Salary Details

$65,000 to $75,000 Depending on Experience
Productivity Bonuses
401k with Employer Match Opportunities for Advancement