Business Development Manager - Healthcare TPA

About the role

The Business Development Manager (BDM) is responsible for driving Heathos’ growth by identifying, recruiting, activating, and enabling Independent Marketing Organizations (IMOs), agencies, and agents to adopt Heathos’ benefits-enablement platforms — FirstEnroll, AdminOne, and SonicMarketing. This role owns the full sales cycle: outbound prospecting, lead qualification, pipeline management, platform demonstrations, contracting, and post-onboarding engagement.

Responsibilities

• Pipeline Mastery: Skilled at sourcing, qualifying, nurturing, and converting leads through all stages.
• Consultative Selling: Translates platform features into clear, quantifiable ROI for agency partners.
• Distribution Knowledge: Deep understanding of IMOs, agencies, FMOs, downline structures, and commission hierarchies.
• Channel Enablement: Able to design and execute partner activations and sales campaigns.
• CRM Excellence: High comfort level with CRM-driven sales environments and data discipline.

Qualifications & Experience

• Bachelor’s degree in business, marketing, or related field.
• 7–10 years in business development, channel sales, or broker/agent recruitment within insurance or benefits technology.
• Experience with IMOs, agencies, FMOs, MGA/SGA structures strongly preferred.
• Proven success in new partner acquisition and activation.
• Proficiency in CRM tools (Salesforce preferred) and Microsoft Office Suite.
• Comfort with virtual presentations, digital prospecting tools, and data reporting.