Braun’s Simonetti to Retire, Anelli Named New Director of Marketing

Braun is transitioning its marketing leadership as Pamela Simonetti, Director of Marketing for 26 years, retires on July 19th. Traci Anelli will step into the role, having joined Braun as Director of Marketing in April 2024.

About the Role

As Director of Marketing, Simonetti led the strategic planning and full tactical implementation of a wide range of marketing programs, including:

• Worldwide Corporate Communications and Brand Management
• Advertising, eMarketing, and digital platform programs
• Video production
• Publicity and public relations programs
• Exhibit and conference management

Simonetti is highly respected in the industry by customers, industry associations, and other laundry equipment manufacturing professionals.

“I have been successful in managing my extensive portfolio of marketing efforts because I’ve had exceptional support from our engineering team, project management, and service organizations,” says Simonetti. “Additionally, I’ve been fortunate to align with an effective external network of marketing communications support teams. I will always be grateful to the many people in the industry who helped me along over the years.”

Background

Prior to Braun, Simonetti held several marketing and corporate communications positions at Eastman Kodak Company in Rochester, NY; New York City, NY; and Charlotte, NC. She plans to spend her retirement with family, golfing, boating, and enjoying her hobbies.

Traci Anelli brings a strong background to the role, having previously served as the U.S. Marketing & Communications Manager at Marquardt, a global leader in electromechanical and electronic switches and systems for the automotive, power tool, and home industries.

Anelli holds a Bachelor of Science in Communications/Video Production from the State University of New York at Fredonia, studied journalism abroad at Bond University in Australia, and earned a Product Marketing certificate from Cornell University.

“I am honored to join Braun and lead the marketing efforts of such a respected, industry-leading company,” said Anelli. “Pam has set a high standard with her remarkable contributions over the past 26 years. While these are indeed big shoes to fill, I am eager to bring my experience and fresh perspective to the talented team at Braun. I look forward to building upon the strong foundation she established, driving innovative marketing strategies, and achieving new milestones for the company.”