B2B Marketing Data Analyst

About the role

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation. If you're looking to make an impact and grow with a team that values you, come join us!

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.
• Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.
• Identify trends, opportunities, and areas for optimization using marketing and CRM data.
• Perform ad hoc analyses to support strategic initiatives and executive decision-making.
• Build forecasting models and performance analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.
• Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
• 3+ years of experience in marketing analytics, business analytics, revenue operations, or a related analytical role.
• Experience analyzing B2B marketing performance and demand generation metrics.