Marketing Data Analyst

We need to produce HTML fragment with sections: About the role? The posting includes "Why Arup?" then description, then "The Opportunity", "Key Responsibilities", "Is this role right for me?" then "Requirements", "Qualifications And Accreditations", "Knowledge And Experience", "Skills And Attributes", "What We Offer You", "Different People, Shared Values". Also maybe "Pay" and "Schedule" not present, so we omit those sections. Benefits are present in "What We Offer You". So we need to include Benefits section. We need headings using

for each section: About the role? The posting doesn't have explicit "About the role" heading but we can treat the introductory text as "About the role". However rule: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. So we can have:

About the role

with paragraph(s) covering why Arup, purpose, MCBD team, opportunity description. Then

Responsibilities

with

• list of responsibilities. Then

  Requirements

  with list. Then

  Qualifications And Accreditations

  maybe combine with Knowledge And Experience? But rule: prefer few substantive sections over many thin ones. Could combine Qualifications and Knowledge And Experience into one "Qualifications" section? However they are distinct headings in posting. But we can decide to keep them separate if they have substantive content. They do. But we might combine to reduce sections. However rule says prefer a few substantive sections over many thin ones. Could combine Qualifications And Accreditations and Knowledge And Experience into a single "Qualifications" section. But we need to preserve all substantive info; combining is okay as long as we don't lose info. We'll include both as sub-sections? But we only allowed headings from list; we could still use

  for Qualifications and another for Knowledge And Experience if we want. However to follow "prefer a few substantive sections", maybe combine them. Similarly Skills And Attributes could be combined into Skills section. We need Benefits section from "What We Offer You". Also maybe include "Different People, Shared Values" as a section? Not in list of allowed headings; but could be considered as part of Benefits or culture. Not required. Probably we can omit as not in allowed headings list; but we could include as a separate section with heading? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those are typical. Safer to stick to those. So we will not create a heading for "Different People, Shared Values". We could incorporate its content into Benefits or About the role? It's about diversity and inclusion; could be part of Benefits or maybe we could add a section "Culture" but not in list. Safer to omit? But we must preserve ALL substantive information; cannot drop content. So we need to include that info somewhere. Could put it under Benefits as part of what we offer (includes inclusive culture). Or under About the role. Probably best to add a paragraph under Benefits about inclusive culture. Thus we will have sections: About the role, Responsibilities, Requirements, Qualifications (combining Qualifications And Accreditations + Knowledge And Experience), Skills (combining Skills And Attributes), Benefits (combining What We Offer You + Different People, Shared Values). No Pay or Schedule. Now we need to extract content. Let's parse the posting. Intro: "Why Arup? At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach have set us apart for over 80 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organisation which offers you many possibilities to shape a better world, and your future. In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a Marketing Data Analyst to strengthen our MCBD function. The Opportunity This role is within the evolving global business development team. You will be working with business development personnel across the firm, including those responsible for the development of client systems and those running business development programmes such as the client programme, the contractor programme and initiatives identified by the Business and Markets Executive / Business Growth and Client Systems leadership. The winning of work and associated activities are key to the success of Arup, more than ever before. This is an opportunity to be part of the team enabling firm growth." We'll combine into About the role paragraph(s). Could split into two paragraphs: first about Arup purpose, second about opportunity. Now Responsibilities list: - Develop and assist in the development of all forms of Power BI reporting utilizing CRM, finance and other data for use by the marketing, communications, business development and Business and Markets communities across Arup. - Work with leadership, MCBD and other members of the Client Systems team to define requirements for reporting, to sketch out possible solutions, and to elicit feedback once reporting has been created. - Support the coordination of the Marketing Data Warehouse. - Work with our digital marketing experts on our data warehouse that stores data from our digital marketing platform, Marketo, and its evolution to encompass website and social media data. Its aim is to give a complete picture of the operation of our digital marketing channels. - Bring your expertise in reporting to support the development of CRM and other tools so that our data is best configured to produce the reporting we need. - Explore the use of AI to support development of reporting solutions as well as generate insights into our business growth department. - Collaborate with the wider ARUP’s analytics community in predictive modeling and statistical analysis projects that would help surface insights around improving our work-winning processes. Now Requirements list: - Experience in the use of Power BI plus high-level Excel skills. - Desire to grow these skills. - Potential interest in languages such as Python and tools such as Databricks and SQL querying. - Experience working with CRM and/or finance data. - Knowledge of how to clean data prior to processing. - Strong analytical and problem-solving skills. - Ability to think laterally to suggest potential solutions. - Strong interpersonal and communication skills, both written and verbal. Qualifications And Accreditations: - Degree, postgraduate qualification in Information Technology, Computer Science, Knowledge Management or a related field. Knowledge And Experience: - Experience in data management, knowledge management and analytics. - Knowledge of client systems and software development. - Proficiency in marketing and communications related technologies, and knowledge of marketing data including bidding and clients data. - Experience in building trusted relationships with internal stakeholders. - Knowledge of current trends in AI, data information, machine learning and data quality is a plus. Skills And Attributes: - Skills in strategic thinking and analysis and problem-solving. - Communication and interpersonal skills. - Ability to work in a fast-paced, dynamic environment. - Ability to work under pressure and manage multiple priorities. - Able to build collaborative and inclusive working relationships with peers, leaders and other stakeholders. - High level of personal integrity, professionalism, and inclusive leadership. - Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organisation’, maintaining ‘quality of work’, and ‘straight and honourable dealings. What We Offer You: - At Arup, we care about each member’s success, so we can grow together. Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do. We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts. We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs. Different People, Shared Values: - Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence. Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at www.arup.com/careers/your-life-at-arup. We are committed to making our recruitment process and workplaces accessible to all candidates. Please contact nick.newell@arup.com to let us know if you need any assistance or reasonable adjustments throughout your application or interview process, and/or to perform the essential functions of the role. We will do everything we can to support you. Our Application Process To understand what to expect next, please visit: https://www.arup.com/careers/recruitment-process/ Stay safe online – Arup will never ask for your bank details as part of our recruitment process. Recruitment Agencies – We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list. We need to remove boilerplate like application instructions, EEO, etc. The "Different People, Shared Values" includes EEO statement and contact info, which is boilerplate? It's diversity statement but maybe considered EEO. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove the EEO statement and contact info, and the application process links. However we need to preserve substantive information; the EEO statement is boilerplate, so we can drop it. The "Different People, Shared Values" also includes description of inclusive culture, which might be substantive. But the EEO statement is boilerplate; we could keep the description of inclusive culture but drop the legalistic list. However it's intertwined. Safer to keep the paragraph about inclusive culture but remove the list of protected categories and contact details. Let's extract substantive: "Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave." That's EEO boilerplate. Next: "We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence. Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference