Marketing Data Analyst

About the role

The primary purpose of this position is to perform analysis of various marketing programs and databases to evaluate and improve the effectiveness of targeted traditional, digital, and website campaigns. This is accomplished by analyzing data collected through the business intelligence cloud platform to track performance, engagement, identify new members, and pinpoint opportunities to increase products and services. Other duties include performance measurement, forecasting, trending, and data extraction. The role is responsible for creating and maintaining product marketing across website, email, digital, and online banking channels, overseeing brand guidelines and digital experience, and collaborating with electronic services, technology, compliance, and marketing teams to ensure consistent tracking and reporting of all campaigns.

Responsibilities

• Work with the marketing team to develop and execute marketing strategies for specific target audiences and evaluate the effectiveness of these campaigns.
• Report the performance of marketing efforts across multiple channels, including direct mail, email, website traffic, social media, search engine marketing, and display/video advertising through marketing models, funnels, customer journey maps, presentations, and dashboards.
• Oversee compliance requirements and disclosures for all traditional and digital channels.
• Develop and execute email marketing trigger campaign strategies.
• Maintain accurate, up-to-date information on products, services, rates, promotions, and articles for the website.
• Work with IT and Member Experience to create data connections and reporting through Trellence, Snowflake, and Salesforce.
• Ensure consistency of branding, interface aspects, and experience across all member‑facing digital platforms such as Online and Mobile Banking, as well as corporate communication collateral.
• Monitor and organize initiatives and tasks using Marketing’s project‑management tools.
• Research, suggest, and implement digital process/workflow solutions for marketing, product campaigns, and organizational information‑collection needs.
• Manage, troubleshoot, and maintain corporate website architecture and design.
• Manage website hosting, including regularly updating website themes.
• Oversee search experience and maintain related knowledge.

Qualifications

• Required Education: 4‑year Bachelor’s degree from an accredited college or university in business, marketing, finance, or a related field.
• Required Experience: 5–8 years of work experience in data analytics within marketing, business, finance, or a related field.
• Experience with leading cloud‑based business intelligence platforms such as Domo, Looker, Microsoft Power BI, Tableau, and ThoughtSpot.
• Preferred Experience: Familiarity with WordPress and web/design tools and technologies (Adobe XD, Sketch, Figma, HTML, CSS, PHP, JavaScript). Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud. Familiarity with Adobe Creative Suite, Canva, and project‑management software.
• Required Knowledge: Identifying revenue opportunities and acquisition strategies, understanding product performance, and drawing insights from the customer journey. Proficient in Google Analytics or Adobe Analytics.

Skills and Abilities

• Adherence to BayPort Credit Union’s Core Values: Integrity, Be Bold, Compassion, Diversity, Innovation, It’s On Me, and One Team.
• Proficiency with Microsoft Office applications.
• Excellent organizational skills with strong attention to detail and accuracy.
• Exceptional written communication skills, including spelling and grammar accuracy.
• Excellent oral communication skills; clear communication in all situations and telephone etiquette.
• Strong service and problem‑solving skills.
• Ability to work independently, using personal judgment and problem‑solving techniques to complete tasks in a timely fashion.
• Capability of working within a team, with other Credit Union departments, and external service providers.
• Ability to maintain current knowledge of the credit union’s changes, processes, and procedures.
• Maintain the Credit Union’s professional reputation, both internally and externally.
• Maintain appropriate levels of confidentiality.
• Understanding of the BayPort brand and the Credit Union’s short‑ and long‑range messaging to ensure branch consistency.