Marketing Data Analyst

📍 Marketing Data Analyst | Phoenix, AZ (Hybrid)Confidential search on behalf of a fast-growing automotive retail group. 🏢 About Our ClientOur client is a fast-growing, multi-location automotive retail group with dealerships across several states. The company invests millions of dollars in customer acquisition and is bringing marketing measurement in-house, building analytics as a core capability rather than leaving it with outside agencies. It works AI-first: AI agents do much of the querying and analysis against its BigQuery warehouse, and leaders ask questions of an AI assistant directly. A data engineering team owns the pipelines, so analysts spend their time on the questions that move the business. 🚀 The OpportunityWe're looking for a Marketing Data Analyst to own one answer: which marketing dollars turn into vehicle sales. The role sits at the center of the company's growth, connecting every ad click to the sale at one of its locations, and working directly with marketing, media buying, product, and the Head of Data & Analytics. The ideal candidate wants analytical depth and real business exposure in the same seat: time with the teams and locations behind the numbers, and recommendations that turn into operating decisions. 🛠️ Key ResponsibilitiesOwn attribution: the rules for crediting leads, deals, and sales to campaigns, and reconciling spend across Google, Meta, the attribution tools, and the warehouse.Map the funnel from click to sale and show which channels, markets, and locations produce the highest-value customers, not just the most leads.Track budget pacing and use data to guide where the next marketing dollar should go.Measure how inventory affects marketing performance and which vehicles drive the most engagement.Design and read experiments across the website, the customer application flow, and offers, and build toward incrementality testing.Define the conversion signals sent to Google and Meta so media buyers optimize toward customers who buy.Own the metrics, reporting, and anomaly alerts that leadership and the AI tools rely on, and turn one-off questions into repeatable answers.Help bring measurement in-house from agencies and vendors, including evaluating the attribution tools in use today. 🎯 Ideal Candidate ProfileExpert SQL and experience working directly in a cloud data warehouse (BigQuery preferred).A track record of tying marketing spend to sales, revenue, or customer value, not just leads and clicks.Experience finding and resolving discrepancies between data sources.Strong analytical judgment: you know what makes a fair test, can separate correlation from causation, and can tell a real result from noise.Hands-on use of AI tools in your analytical work, with clear opinions about where they fall short.The ability to turn analysis into a clear recommendation for non-technical leaders.Based in or willing to relocate to Phoenix for a hybrid schedule, with travel to the company's locations, including Texas.Nice to have: Google Ads, Meta, GA4, PostHog, or Hyros; incrementality testing or causal inference; Python. Automotive experience is useful but not required. ✨ Why This RoleThis is a chance to shape a developing analytics capability at a company that is scaling quickly, with the measurement you build becoming what a much larger business runs on. You work with business and technical leaders directly and see your recommendations turn into decisions. The company hires for character first: people who are humble, hungry, and smart, who care more about getting it right than being right, and who don't let a number go when it doesn't add up. Tools can be learned. Character can't. 💰 Compensation$100,000 to $115,000 base salary, plus a performance bonus. This is a confidential search run by Integrative Recruiting. All submissions are handled with full confidentiality, and qualified candidates are contacted directly; we share the company name in the first conversation.