B2B GTM and Growth Marketer | AI-First

Accountabilities

• Lead the design and execution of end-to-end go-to-market strategies focused on acquiring and engaging SMB customers.
• Leverage AI-driven workflows, strategic partnerships, and outbound initiatives to build scalable growth systems and support executive visibility.
• Identify target customer segments, define ideal customer profiles (ICP), and refine messaging to strengthen market positioning.
• Create qualified sales pipeline through outbound campaigns, strategic partnerships, networking communities, workshops, and industry events.
• Support executive thought leadership by managing personal branding initiatives, speaking opportunities, and strategic content.
• Create scalable AI-powered and agentic workflows that automate outreach, lead generation, and marketing operations.
• Design, document, and optimize GTM playbooks that can be adopted and scaled across the organization.
• Collaborate closely with leadership to prioritize growth initiatives, analyze performance, and continuously improve conversion strategies.
• Monitor key pipeline and growth metrics to ensure consistent business development performance.

Requirements

• The ideal candidate is a highly entrepreneurial B2B growth professional with strong commercial instincts, experience building scalable GTM strategies, and a passion for leveraging AI to improve marketing and sales performance.
• Proven experience leading B2B go-to-market and growth marketing initiatives targeting SMB customers.
• Experience supporting complex B2B sales cycles involving contracts of approximately €24,000 or higher.
• Strong understanding of the complete buyer journey, demand generation, and pipeline development.
• Demonstrated success creating outbound strategies, partnership programs, and executive positioning initiatives.
• AI-first mindset with experience using AI tools, automation, or agentic workflows to improve productivity and scale execution.
• Strong strategic thinking combined with hands-on execution and operational discipline.
• Excellent copywriting and communication skills, including experience supporting executive or founder branding.
• Ability to work independently, prioritize effectively, and thrive in a fully remote, fast-paced environment.
• Strong collaboration skills with a results-driven and growth-oriented mindset.

Benefits

• Fully remote work with the flexibility to collaborate from anywhere.
• Opportunity to help build and scale an established, high-growth business entering a new market segment.
• Profit-sharing and equity participation opportunities.
• Equipment provided to support your remote work environment.
• Paid vacation and time off benefits.
• High level of ownership with direct collaboration alongside executive leadership.
• Opportunity to work with a globally distributed team focused on innovation, AI, and continuous growth.