Growth Marketing Manager - AI-Enabled Demand Gen

About the role

The Growth Marketing Manager will shape and optimize the net-new prospect demand strategy for Sage Intacct, a B2B SaaS AI-powered Financial Management solution.

Responsibilities

• Own demand strategies and plays that improve full-funnel performance from demand generation, lead acquisition through sales-qualified opportunity creation.
• Use data, automation, and AI-enabled capabilities to align the right stakeholders, collaborate with the Campaigns Hub and Digital Hub teams, monitor performance, and identify opportunities to improve funnel conversion, lead quality, and pipeline impact.
• Collaborate closely with Product Marketing, Sales, and Marketing Operations to align strategy, optimize lead flow, and continuously improve performance through a system-driven, data-led approach.

Requirements

• At least 5 years of experience owning B2B multi-channel (across email, webinars/events, paid media, organic, search, content syndication) demand gen plays - strategy, execution and optimization.
• Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity.
• Strong experience with CRM, marketing automation, and analytics tools (e.g., Salesforce, Power BI).
• Strong analytical mindset with focus on KPIs, attribution, and performance optimization.
• Strong understanding of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales-qualified opportunities, pipeline influence, and sales handoff.
• Proactive approach to solving challenges and optimizing performance, with a focus on getting work done, moving shared priorities forward, and driving measurable results.
• High emotional intelligence and effective communication skills with a collaborative, cross-functional approach to working style.

Qualifications

• 5 years of experience in B2B SaaS, multi-channel growth marketing or demand generation.
• Experience leveraging or experimenting with building AI agents to automate workflows.

Skills

• Data-driven decision making.
• AI and automation expertise.
• Strategic planning and execution.
• Collaborative teamwork.

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid; 3 days per week from our Atlanta office (Ponce City Market).