Growth Marketing Manager (AI Enabled)

About the role

The Growth Marketing Manager owns Blossom's lead generation engine and digital presence end to end, working AI-natively. This role is centered on growth, with marketing as a supporting function.

Responsibilities

• Build and own Blossom's lead generation engine end to end, delivering a measurable, trackable pipeline of qualified leads from both net-new prospects and expansion opportunities within Blossom's existing customer base.
• Systematically reach every credit union in the United States, then expand outreach and campaigns to other businesses within Blossom's addressable market.
• Drive lead generation across both sides of Blossom's business: B2B (B2FI) sales to credit unions, banks, and other institutions, and B2B2C outreach for the member-facing products those institutions offer their own customers.
• Drive top-of-funnel demand generation through integrated campaigns, landing pages, gated content, and nurture flows tracked in HubSpot.
• Own core revenue operations for marketing: lead scoring and routing, pipeline and funnel reporting, and CRM data integrity, ensuring a clean handoff of qualified leads to sales.
• Deploy and manage AI marketing tools (ChatGPT, Claude, Jasper, HubSpot AI, Perplexity) and agentic workflows — including automated lead nurturing, AI-powered content pipelines, and multi-step campaign automations — to build and continuously improve systems that allow one person to produce the output of a full team.
• Stay current on emerging AI marketing tools and proactively bring recommendations and test results to the team.
• Own Blossom's LinkedIn presence end to end: company page management, organic content calendar, employee advocacy programs, and paid LinkedIn campaigns targeting credit union decision-makers.
• Manage and grow social media channels (LinkedIn, X/Twitter, and others) with a consistent brand voice and platform-specific content strategy.
• Implement Generative Engine Optimization (GEO) strategies to ensure Blossom surfaces in AI-generated answers on ChatGPT, Perplexity, Claude, Gemini, and similar platforms.
• Optimize all content for AI discoverability: structured data markup, E-E-A-T signals, authoritative sourcing, and conversational query alignment.
• Conduct keyword research and on-page SEO optimization; oversee technical SEO basics in coordination with the engineering team.
• Plan and produce a consistent content calendar: blog posts, thought leadership articles, case studies, whitepapers, and email newsletters tailored to credit union and fintech audiences.
• Repurpose long-form content into social snippets, email campaigns, short-form video scripts, and other channel-specific assets.
• Own and maintain the editorial calendar for the blog; write, publish, and distribute content aligned to credit union and fintech audiences.
• Build and manage email marketing campaigns and automated drip sequences in HubSpot; A/B test subject lines, content, and CTAs.
• Plan, manage, and execute paid advertising and performance marketing across channels; test creative and targeting, read the data, and reallocate budget to maximize pipeline contribution.
• Own blossom.net and all of its content end to end as part of the growth marketing function: page updates, copywriting, conversion optimization, SEO, new page builds, and performance monitoring; ensure the site always reflects the current state of the product.
• Own the marketing analytics dashboard: web traffic, leads, MQLs, campaign ROI, social performance, and content effectiveness; report insights to leadership.
• Set up and maintain tracking across GA4, LinkedIn Insights, HubSpot, and other platforms.
• Manage Blossom's presence and reputation on third-party review platforms (G2, Gartner Peer Insights, and similar), driving customer reviews and ratings to strengthen credibility with prospective institutions.

Qualifications

• Exceptional attention to detail with strong organizational and project management skills.
• A growth mindset with the ability to focus on generating measurable leads and pipeline with a proven track record of tying marketing activity directly to revenue outcomes.
• Working knowledge of rev ops fundamentals: lead scoring and routing, CRM/pipeline management, and marketing-to-sales handoff.
• Ability to recognize strong design, holding every deliverable to a higher standard.
• Outstanding written American English and excellent verbal communication skills, with the ability to produce polished, audience-appropriate, publish-ready drafts for approval independently.
• Proven hands-on experience with LinkedIn marketing — both organic growth and paid campaigns.
• Demonstrated, practical use of AI marketing tools in day-to-day workflows (not just awareness); ability to show the specific automations and agents you have built.
• Strong understanding of GEO / AI visibility strategies, or strong eagerness to lead this capability from the ground up.
• Analytical mindset: comfortable building dashboards, interpreting attribution data, and presenting performance insights to leadership.
• Proficiency with HubSpot (or equivalent CRM/marketing automation platform) for email, nurturing, and reporting.
• Real performance marketing experience: you can plan, launch, and optimize paid campaigns across channels and translate the data into spend decisions.
• Fluency with CMS platforms, website management, and on-page SEO; comfortable making updates and building pages without engineering support.
• Ability to manage multiple priorities and deadlines simultaneously in a fast-paced, growth-stage environment.
• Proficiency with Google Workspace and quick to learn new marketing and enterprise applications.

Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of hands-on B2B and B2B2C account based digital marketing experience with a demonstrated focus on lead generation and pipeline growth — for both net-new customer acquisition and expansion within an existing customer base; fintech, SaaS, or financial services strongly preferred.
• Demonstrable portfolio or work samples showing content, campaigns, and/or social media results.
• Experience marketing to credit unions, community banks, or financial institutions (preferred).
• Familiarity with agentic marketing or automation platforms such as Make, n8n, or Zapier + AI (preferred).

Benefits

- Health, fully covered: Company-paid medical, dental, and vision insurance for employees. - Life & AD&D: Company-paid life and accidental death & dismemberment coverage. - Income protection: Company-paid short- and long-term disability. - 401(k) with match: Save for the long run, and we’ll match. - Remote allowance: Cell phone and internet connectivity expenses support. - Flexible spending: FSA and Dependent Care (DCSA) accounts to stretch your pre-tax dollars. - Unlimited PTO: Take the time you actually need. - Employee Assistance Program (EAP): Confidential support for life’s harder moments. - Supplemental benefits coverage: Voluntary insurance options to round out your plan.