AVP, Marketing

Essential Functions And Basic Duties

• Establishes and oversees the content vision and strategy of Neighborhood Credit Union.
• Oversees the development and execution of content and creative marketing plans to align with the marketing strategic plan.
• Supervises the execution of the organization’s integrated marketing communication activities including website, blogs, newsletters, print, electronic, social media and direct mail outlets.
• Cross-coordinates with other departments to ensure seamless integration of marketing strategies.
• Manages cross-departmental requests and coordinates with teams for efficient project delivery.
• Manages acquisition marketing channels including, but not limited to Paid Search, Display, Paid Social, OTT, targeted Email, etc.
• Product owner of HubSpot ensuring data integration from Core.
• Provides strategy, identifies opportunities in member journey map, develops A/B testing, and oversees Marketing Managers work on content and implementation.
• Analyzes market trends and demographic data concerning members and potential members.
• Keeps abreast of changing trends in the marketplace.
• Tracks and evaluates campaign performance results, identifies trends and opportunities to continually optimize the program, and provides insights to improve ROAS to achieve acquisition and overall company KPIs.
• Performs diagnostic analysis to identify drivers of member behaviors, conversions, and quantifies ROI from marketing campaigns.
• Conducts exploratory analysis to identify high-value opportunities (i.e., USA Data, member analysis, product analysis, retention analysis).
• Oversees the brand image of Neighborhood Credit Union across all marketing materials and platforms.
• Ensures that all public relations communications align with Neighborhood Credit Union’s brand identity and goals.
• Oversees the monitoring of public forums, social media sites, product review sites.
• Oversees internal communications for marketing campaigns, news/events that impact the Credit Union, projects, and other initiatives ensuring they align with brand identity and goals.
• Coordinates content and user experience of the Credit Union’s intranet.
• Manages current and future projects/programs/products on the corporate level.
• Represents marketing on Collab-Co working with other departments and cross-functional teams to ensure Marketing, Lending, Retail, and E-Commerce needs and goals are represented.
• Oversees the acquisition partner programs, including Vericast, Velocity, TransUnion, etc.
• Ensures that all marketing and public relations materials comply with government rules and regulations, and that the website complies with applicable regulations.
• Stays up to date of changes in applicable rules and regulations.
• Plans and executes events including annual meeting, groundbreakings, openings, and community gatherings, managing all aspects from budgeting and promotion to coordinate with stakeholders and on-site logistics.
• Assumes supervisory and management responsibilities.
• Fulfills management responsibilities in accordance with Neighborhood Credit Union policies, procedures, and applicable laws.
• Interviews, trains, and coaches employees.
• Plans, assigns, and directs work.
• Applies performance; rewards, counsels, and disciplines employees.
• Addresses complaints and resolves problems.
• Performs such other functions that might be needed from time to time and assists others to complete tasks and work assignments.
• Represents marketing and the credit union at appropriate events including events outside of traditional business hours (e.g., community events, YP, Cornerstone league).